I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:

• Sexual Wellness
• Style & Apparel
• Gaming & Lifestyle
• Beauty & Grooming

Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

TL;DR - I use the craft beer industry as a way to understand Capitalist Propaganda, how Capitalism and Socialism are inextricably linked to each other, and how through the use of propaganda, companies use the "illusion of choice" to coerce you into believing that you prefer the products that are most favorable to them. In order to change this into the consumer's favor, you need to be an informed consumer in the free market, and raise class consciousness to overthrow the tyranny of Capitalist Propaganda, that is called "Marketing".
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You can't understand Capitalist Propaganda unless you have a solid understanding of what Capitalism is beyond the literal definition of the word, which is just an abstract ideal. Propaganda plays off of the discrepancies between the ideals of Capitalism, like the free market, which is another abstract ideal, and the reality of Capitalism in practice in America, which can be characterized as Trickle Down Economics. Capitalism sought to be a pragmatic alternative to its economic predecessors, a fact which drives Capitalist Propaganda. However, through layers of abstraction throughout the years, it has become more of a religion, as critics refer to the increasingly ideological concept as "Supply Side Jesus", meaning you give all the money to the rich, it'll trickle down to the poor, and they can "vote" on the actions of the capitalists through monetary interactions in the free market.
Capitalist Propaganda is engrained in America, because at the time of our founding, Adam Smith wrote "Wealth of Nations", which is considered the Bible of the Free Market. This groundbreaking work utilized Newton's Laws of Physics, which were en vogue at the time, to describe how interactions in the marketplace would balance each other out, just as the laws of Newtonian Physics do.
The very noble purpose of Wealth of Nations was not create the oligarchy we have today, but to do the opposite. He wanted to describe a system that would protect individual freedoms and be truly democratic. Just as Lenin and Stalin bastardized the works of Marx, so too have capitalists in America bastardized the intentions of Adam Smith.
Capitalism and Socialism are best learned side by side, in my opinion, to avoid falling into the trappings of either ideology that our brains like to do. Which one is better? It depends on the market, but the answer is almost always somewhere in between.
Through learning how Socialist concepts can be applied to problems in Capitalism, you can cut through the propaganda and will see for yourself that these problems can be solved if we just drop the labels and do what's best for society and the individual. The problem is always finding the proper balance.
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WHAT? CAPITALISM AND SOCIALISM ARE JOINED AT THE HIP?
Yep. You can never live in a pure economic system. Purity is always an illusion. If you want something to be pure, you have to put a lot of energy into making it that way. Nature likes to mix stuff up. This is why ideologies around racial purity and fascism always fail. There are people who want a "pure" economic system, but they are usually the people at the top and would only get richer from more purity while the rest of society loses freedom and slowly starves.
In a nutshell, Capitalism promotes laws that benefit those with money, while Socialism promotes a safety net that benefits everyone. Every single human is born into Socialism. As a baby, you need food, someone else works for it and gives it to you, but then at some point, you are expected to exchange labor for capital, and buy your own food. See? The two are forever bound as the yin and yang. You can also grow your own food, but for that you need land, which is capital.
These interactions are very tricky. I only want to tell you enough so that you can start to see Capitalist Propaganda, because right now, you're like a fish in water that can't see water. I often use this line to describe a person who can't see their own homegrown propaganda. The best way I found to study Capitalism is by relating it Socialism, the "air" above the "water" of Capitalism, if that makes sense.
I always find it best to look at a microcosm to understand these concepts. And today, that microcosm is beer.
Mmmm....Beeeeeeeeeerrrrrrr.....
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CONFLICT OF INTEREST AND THE ILLUSION OF CHOICE
Before I poison your mind with my own propaganda, picture you're on vacation and you walk into a bar and want to order a beer. If you really want to understand the power of propaganda in your own life, really think of this before we break this all down. Really think, what makes you decide which beer to order? Do you like to look at the labels on the tap or bottle? That's obvious propaganda. It has absolutely nothing to do with the taste or quality of the beer itself, but sways your opinion toward logos you've seen before, which is why you see so many beer advertisements, which means that money that could've gone into quality is instead going into propaganda, and you're already biased towards an inferior product. Interesting. You really can't help being swayed by marketing, but at least you can be conscious of that fact, and that's important in order to be an informed consumer.
Do you ask the bartender for a recommendation? Why would you do that? You don't know the bartender any better than the beers in front of you. How do you know they aren't paid more to offer you a beer that sucks and is 12 years old and the owner wants to get rid of it? Do you ask for a certain style of beer? Do you ask for a local beer? And once you finally narrow it down to a few choices, do you ask for samples so you can make up your own mind? You should always do this. Then we get into "flavor propaganda", which we'll discuss later. Jeez. Did you every realize there was so much complexity behind being an informed consumer and just ordering a simple beer? Maybe you'll give in and just tell the bartender to pour whatever. Choice is difficult sometimes.
If you really visualize this and take a minute to let this sink in, you'll start to understand how external forces hijack the processor in your mind to manufacture desire through the illusion of choice. However, your health and enjoyment of the beer is not the goal for these external forces, they only want you to purchase. The perfect example is fast food. They know their product sucks, but they know you'll keep buying it, but that doesn't keep them from lying about how delicious it is in their ads. There is far more at play behind the curtain. There is a science behind addicting you to things, this is reinforced by a corporate tax and subsidy system that contorts the free market pushing centralization of production through homogenization and use of chemicals to hide the homogenization, and simply because there is more than one option, they make you feel like you have choice. This, in a nutshell, is how the illusion of choice works in the free market. It's not about what YOU want. The producer manipulates you to think you want what they have. Through this, they deceive Americans into buying products with a list of ingredients that a person would never freely choose to consume. So if you want to order a beer with no shit in it, then you're shit out of luck in America. You could in Germany, but we'll discuss that later.
While you're standing at that bar, you aren't conscious of the fact that your interests are in direct opposition to those of the bar owner's. Capitalists hide this fact with their perfect smiles, but Marx described this in detail. You want the best beer for the cheapest price, and the bar owner wants to sell you the cheapest beer at the highest price you'll pay. It doesn't stop there. The bar owner flips roles in the same situation with the beer distributor, who does the same with maybe another level of distribution, and continues to the brewer, then goes to the brewer versus supplier, supplier to farmer, and even though you'd think it stops there, the farmer has to deal with suppliers of equipment and seeds, and on and on.
Add to this list their auxiliary staff of HR, drivers, managers, brewers, bottle/keg makers, and of course owners, none of them care whether you actually like the beer you're drinking as long as you keep buying more. That's the big driver here.
Did you ever realize that every time you buy a beer, your own capital is partially responsible for creating and sustaining all of these jobs involved? You, my dear beer drinker, are the true job creator. Budweiser can brew all they want, it means nothing without buyers, who are the true engines of capitalism. Instead, you're treated as a rube by suits in a boardroom somewhere.
Capitalist Propaganda tells us the billionaires are job creators, but this is a lie. Jeff Bezos can't drink enough beer to sustain all these jobs. So why do we let him hoard all the money? Wouldn't the economy do better if we spread out Jeff's money so more people could buy more beers and more jobs would be created? According to Socialist Economics, yes. That's actually, quite simply, a Socialist Free Market. Did you even know that existed? The power hungry greedy people who are too lazy for manual labor go to such great lengths to make sure you don't learn it. They want you to think that only Capitalism allows you choice in the market. I'm sure you can guess why they say that.
Capitalism maintains itself by exulting the wealthy who use their economic power to punch down. The only way this system won't fall into fascism and fail is if the consumers start to punch back. Where Marx envisioned the Dictatorship of the Proletariat as they usurped power from the Bourgeoisie, a modern alternative is just teaching people to understand the system we live in, so that we can just start making changes in the way we live and to whom we give our money.
See that? Capitalism and Socialism can get along nicely, so long as the consumers are informed.
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CLASS CONSCIOUSNESS AND THE ALIENATION OF LABOR CAUSING LONELINESS IN SOCIETY
What I described within the previous section is what Marx called "Alienation of Labor". Each step in the process of making your beer is isolated from the others, so no one feels ownership over the end product or a true connection to the consumer, or job creator. Even the bartender selling it is alienated from the profit of their labor in serving the beer, so they only focus on the service aspect of giving you the beer, because that is where they earn their tip. They can't really fix anything about a shitty beer other than to offer you a different brand. The capitalist owner is usually not there. Their only interaction is setting the rules for everyone in the bar to follow, and pay themselves more than everyone who has to follow those rules. This is part of the conflict between the classes. I'm not saying it's right or wrong, I'm just pointing it out. The bar owner themself has to spend money on propaganda to attract customers that could be spent in other places, so has to find ways to cut costs. Unfortunately, they buy cheaper beer...and this is why you end up with IPAs. No one is connected to the products, so they only look at prices and find the cheapest, passable product. This is the race to the bottom of Capitalism.
Compare this to when brewpubs were a new thing. The brewer would come out and talk to you about the beer, you would give feedback that could effect future batches and it connected everyone to each other through commerce. It makes business "social" and I think nearly everyone enjoys that, but it is losing out in competition with chain breweries that enforce isolation and make cookie cutter propaganda and cookie cutter business models so they can turn owners into managers and suck all the profit back their corporate headquarters and offshore accounts. They kill the experience and make everything transactional. And all the kitsch they hang around their cookie cutter chain bar is just to hide the fact that no one in that place cares about anything other than not getting fired. Everyone is effectually alienated from everyone else. It's worth a read to check out this page on Marx's Theory of Alienation.
This alienation is the root of a lot of misery in society. Humans are communal animals forced to live in a society of individuality and alienation. As they mope around, they seek an escape. And that is why advertising is so nefarious. It seeks to manipulate you in that state. Imagine driving home from your alienating job to you empty home, but looking up and see a billboard with bunch of actors laughing and drinking beer. They take pictures that make these actors look like friends. It's just for show. They aren't selling beer to those laughing people in the picture. They're tempting lonely people to drown their sorrows. Capitalist Propaganda is used so your brain doesn't understand what it wants. It wants friends, then sees the words Bud Light. So when the bartenders asks...Make it a Bud Light. Look at how much money they spend to manipulate and capitalize on people's suffering.
Propaganda in Communist countries is controlled by the government, so it's clear who the enemy of your freedom is. Capitalist Propaganda hides behind the layers of complexity of the same economy you rely on to survive, so you never know what's propaganda or where it's coming from. Marketers find every way imaginable to get their disinformation in front of your eyes, even enlisting your friends on Facebook in annoying MLM schemes. Propaganda invaded everything that can be legally monetized. It's in the media, and not just commercials anymore. There's product placement, stories injected into the news, and even movies and social media created an entire industry of "lifestyle propaganda", telling you how to live your life and indulge in overconsumption. It's REALLY hard to get away from Capitalist Propaganda. There is so much money and research behind it and so much depth, even this long post is only barely scratching the surface. I just want to open your eyes to it.
I can't make you see all this. No one can. I can only describe it as best as I can. What you will experience when you understand this is what I call "Economic Enlightenment", similar to what Marx called "Class Consciousness". Once it happened to me, the world looked amazing, and the shitty propagandists selling us false hope all look like clowns in a very odd circus of vanity, despair and mediocrity.
Once I understood this, I saw clearly how we are increasingly trapped in a form of Corporate Slavery, led by seriously ridiculous oligarchs like Mark Zuckerberg, who thinks he's the reincarnation of Augustus Caesar or something. That's why he has that haircut! This is a guy who stole a company and hired "screen psychologists" from Las Vegas to get you hooked on Facebook the same as casinos do with slot machines. He wants to be the funnel for propaganda throughout the world. He wants to be the kingmaker, decide what people buy, who they like, what views they hold. He can only do this because so many companies spend so much money to put their propaganda on that platform. They can only have this much money because the free market is not actually free. It's bought and paid for on platforms like Facebook and Amazon. The money that was supposed to "trickle down" is instead being spent on Capitalist Propaganda on these platforms, to get the proletariate to trickle their money up through endless, nonsensical online purchasing and local businesses who send the town's money to people who can't do anything with it but buy up properties that increase your rent and cost of living.
When people get drunk on the power of propaganda, they forget the lessons of the past. Propagandists always fall prey to their own delusions over time. In reality, your life is better without Facebook. There isn't anything on there that is healthy. Even if you just want to talk to a few friends, you are going to fall for the propaganda there. You can't help it. And if your bar advertises on Facebook, just think, that money could've gone into purchasing higher quality beer then sold at the same price, instead of going to Mark Zuckerberg so he can drop $30 million to buy the houses around him so no one can spy on him while he spies on you. You really gotta watch out for a guy who combines spying and propaganda all into a single app and thinks he's going to bring 200 years of peace to America. History is littered with knuckleheads like that. It's best to get off Facebook and encourage everyone else to do the same. Zuck only wants to lead himself to the Promised Land, and he's using your ignorance to fuel his own delusions by deluding you into thinking you want what he has to offer.
Let's get back to beer.
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IPAs AND THE FREE MARKET VS THE RACE TO THE BOTTOM
I like beer. When I worked in Germany, it was easy to walk into a bar and, like Farva, just order a liter o' beer. Often, there would only be two choices, light color or dark. As a matter of fact, even at the most famous beer festival in the world, Oktoberfest, people mostly drink the same standard type of beer, and no one complains about the lack of choice. It's quite easy. You can order with one finger. No need to see a menu or ask what's in it. It's simply beer. This worked for centuries. Consumers are fine with it. Prost! Have you ever shared a story like this and people say, "Oh, that would never work in America. Americans want choice." Yeah. Because we are flooded with Capitalist Propaganda.
So if consumer choice isn't pushing for a selection, why would a free market call for it? Imagine there are two bars and one of those bars says "30 beers on tap" and the other doesn't. You're more likely to choose it, and the other bar will have to compete in some way, often by copying. This forms trends, and people mistake this for something customers wanted. Trends are always marketing. Don't believe me? What happened to fidget spinners? So now you have a bunch of beers that no one asked for, yet will now demand. Competition creates more Capitalist Propaganda to create demand for something you never even wanted, but makes you think you do. And that's the best propaganda. You think you are thinking for yourself. This is the fallacy of consumer choice.
If you want to understand just how important that last paragraph is, consider this, "consumer choice" is the same propaganda they used to get you to carry around a device that spies on you 24/7 and sends that data to people you don't know, and you can't stop it, can you? You chose that. You wanted it. Not only that, but you paid $1,000 for the device to opt into their spying program, for the privilege of being mind controlled by the propaganda their AI selects for you. Did you read the Terms of Service? As bad as you may have thought Communist Propaganda was, Capitalist Propaganda is far better, and far stealthier. You believe you have freedom of choice. But your only choice is usually take it, or leave it. Oh, you need it for work? Maybe find a different job. Or just succumb to mass surveillance, and next year, you can drop another grand on a device with a marginally better camera.
There is a way to free yourself. You just have to understand the nature of propaganda. It took me a while, but I eventually broke free. Under Socialism, there would be laws against the exploitation of consumers. Capitalist Propaganda tells you that this takes away your freedom. This is a lie. Regulations give you the freedom to not have to worry whether the beer you're drinking has poison in it.
Germany has a lot of regulations on beer. It has the Reinheitsgebot (purity order), a law passed in 1516 that states that beer can only consist of water, hops and barley. Note, this is a different use of the word "purity" from earlier, as beer is itself a mixture of things. Historically there have also been regulations where beer could only be sold regionally, so no matter what part of Germany you were in, you only got a certain brand of beer at the bar, but it didn't matter because they all had the same ingredients. They could make wheat beers or unfiltered, but they were generally variations of pilsners and lagers. One meaning of the word "Lager" in German is "storage", meaning the beer was brewed in a way that it could be stored, allowing them to brew in bigger batches and store it.
Lagers use a more complex brewing process, so only larger breweries would make them, but this worked because of protected territories. America has a similar system, because each state has its own regulations on alcohol, but this is changing as corporate lawyers fight to homogenize the rules favorable to them, but the consumer loses control. Big brands tend to be lagers as they have general appeal to a wide audience. Did you notice this is the second time I pointed out that corporations create homogeneity? Without regulations, corporations create Fascism. That is why I tell people that we already live in the NWO but corporations rule the world instead of governments. Why do you think so few conspiracy theorists make this connection? Propagandists are paid a lot of money to keep even our small community confused about the reality of what's happening. Now, check out conspiracy and you'll see what I mean. They are spreading propaganda for the NWO over there and don't even know it. I tried to point that out and they finally banned me. Oh well. They'll figure it out in their own time.
In America, in 1978 it became legal to brew beer at home. This is what led to the explosion of new beers in the US decades later. Americans don't have purity laws, so could test new recipes. But people didn't generally like IPAs before, so how did they become so popular that they control 30% of the market? Marketing, of course. Create the market and tell people what they want.
IPA stands for India Pale Ale. It was invented by the British as an easy way to make a beer that they could drink in India. People only drank it out of necessity, as the other beers couldn't make the trip. IPAs are very easy to make and very forgiving, because if you mess it up, it already tasted bad anyway. As people started trying to get into microbrews, they often didn't have the capital to make lagers at small scale, and also wanted a simpler process so they didn't have to hire or train expert brewers, IPAs are cheap and easy to make at smaller scale.
In order to make it drinkable, brewers experimented with many different flavorings. This created a cult following of craft IPAs, where people would drive hours to stand in line for hours to try the newest concoction. The trendy nature of the craft beer world kept people training their palate to adapt to the taste of an IPA, making people start to actually like them. The flavorings made people think they were different, so even if they didn't like it, marketing tactics kept people coming back to try the latest blend. Your palate can adapt A LOT. Swedish people love Surströmming, but watch this video of Americans trying it for the first time. They tried to get me to eat it several times, but I would rather sit in a sauna until Tuesday to avoid smelling it while watching them eat it. It really smells that bad.
IPAs enticed people with popular, aromatic ingredients like bananas and pineapple. This is what I call "flavor propaganda". It's not bad in and of itself, but it can be easily misused to cover issues with quality or hide the taste of preservatives. Since we don'e have laws like Germany, you're left to rely on the knowledge and honesty of the bartender to find out. They don't make this info readily available, which is another form of Disinformation.
So if you think you actually like IPAs, just remember, you are just like a Swede eating rotten fish. A lot of propaganda went in to making IPAs popular, but it's the cheapest, easiest product to make that can be sold at the highest price, so they become popular. This is what business students call a business plan. To overcome the bad taste, IPAs were marketed as "classy" to shame you if you choose the more expensive to produce and more appealing pilsners and lagers, which were given a bad name due to being associated with major brands like Bud Light. This makes it harder to market microbrew lagers, which can only fetch a certain price due to association. And this is what is referred to as the "race to the bottom" in Capitalism.
Instead of trying to innovate ways to produce the beers you want, they just figure out how to get you to pay more for an inferior product, just like they do with BBQ. They make you think you want it. From this you can understand why "food" is full of junk that you wouldn't feed your dog. Whatever legal poison helps cheapen the product is considered "smart business", another propaganda term designed to hide the reality of doing immoral and harmful things to other humans for profit. If you make money on it, it's good. As if there aren't better choices we could come up with if there truly were a free market with an informed consumer.
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STRENGTHEN THE FREE MARKET BY BEING AN INFORMED CONSUMER
We don't need a Communist Revolution to make positive changes, so take off your ski masks and put your Antifa flags down. I like microbrew culture and still enjoy IPAs, but understanding the marketplace is how I do my part as an informed consumer and job creator to help create the world that I want to live in. I encourage you to do the same. Vote with your dollars. Don't let the Zuck-type sociopathic, corporate people in a distant land decide what you consume by looking at ads on his platform. Visit local breweries and talk to the brewmaster. Don't reinforce alienation from labor. Connect with the people who make the things you buy. Support independent entrepreneurship. These are the paths to a brighter future where we share in the abundance of wealth.
Discover Economic Enlightenment for yourself and realize that We The People are ultimately in control. Wealth inequality is greater than it was in France before the French Revolution. Don't let this train take us into the depths where another Lenin will arise and spend the night shooting people.
How you choose to spend your money today is what decides what will become the society of tomorrow. And remember, you always have the choice to buy nothing at all. I never saw a billboard that said that.
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LET THEM DRINK BEER!
I hope this gave you a glimpse behind the curtain of Capitalist Propaganda. Propaganda isn't just political, it has invaded everything and it's at full blast right now. I hope you can piece together how Capitalist Propaganda is actually designed to make you subservient by controlling what you want so they can maximize their own profit and teach you to accept whatever they offer, the homogenization of choice. However, your life is your own and you should remain in control of all aspects of it, including your desires.
Richard Wolff is an economist who studied at three elite universities in America and discusses how he was not able to even learn about Socialist Economics in the ivory tower, even though Capitalist Propaganda calls universities leftist. He found no department in America that is even willing to teach it or study it. Capitalist Propaganda censors these ideas, especially at the university. People in power don't want the serfs to learn about themselves. Check him out on YouTube. You'll realize that unchecked Capitalism leads to Fascism and Slavery, which is why they want to get rid of the minimum wage, so that we can return to sharecropping which is already increasingly happening in America under different names, like "student debt", "mortgages" and "insurance". Don't you think it's odd that a person has to go into debt so they can generate profits for corporations who really ought to be paying for this education themselves? If you have to go into debt before they'll hire you, it's much easier to negotiate against you.
If you want to see other examples of propaganda, check out this random tweet from one of America's Top Capitalist Propagandists. These are very odd pictures, and the only thing I can see in them is that they must be promoting those outfits, likely the blue dress, maybe those men's outfits as well. One thing you know is that she didn't become a billionaire by letting any single opportunity to enrich herself at the expense of others pass her by. I didn't look it up, but I am certain they sell that blue dress, or whoever does paid her to post this.
That's the main reason celebrities use social media. It's marketing. Their whole schtick is to sell garments made in a sweatshop in a foreign country by people who can't even afford a beer to Americans who are facing bankruptcy and homelessness themselves.
Read the replies of the tweet. These people have influence that vastly outsizes their understanding of their impact on the world. There are guillotines in the comments. There usually are. I'm seeing them a lot lately.
This type of propaganda is everywhere. And it's destroying America. Just like propaganda led to the demise of Nazi Germany, we could be looking at the same thing, but worse. It could start off as famine.
If you're having trouble deciding between the beers you are being offered, it's probably because you don't want anything at all, in which case the proper choice is: nothing. Or, try tap water. Maybe you're just thirsty. Now ask yourself, when you envisioned yourself at a bar, did you ever think to order water instead? Did you entertain the idea that you didn't even want a beer. That's the power of suggestion.
What if the rest of the world just cut America off from the means of production outsourced to areas with cheap labor? We would have our own famine and likely war. And if we have a revolution here, with the masses in the country being so disinformed about everything and not having any sort of class consciousness at the moment and instead stuck in alienation, the leader that rises here will likely lead to something horrifying. And we censor ourselves from pointing out the simple fact, that the only way America will survive is to tax the deluded royalty like Kim and Mark back to reality, so they can't indulge their reckless, childish delusions by selling off the very fabric of our nation to the highest bidder.
That doesn't make me a Socialist, that just makes me honest.
Enjoy your beer!
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Thanks for reading and I hope I helped you understand how you can empower yourself. I'm excited about the one I wrote for Election Day tomorrow to keep our NOPOL spirits up while all the politics clouds the airwaves. Cheers!

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Happy Wednesday, Barkada --

The PSE closed up 69 points to 7204 ▲1%.

Greetings to all of the new subscribers that joined yesterday and this morning! I hope you enjoy what Merkado Barkada has to offer. If you do, please forward out to friends and family who might also enjoy it... and if not, please contact me at [email protected] to let me know why! I'm always interested in constructive feedback on how to make MB a better place for investors and traders alike.

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COVID Update

WW: 67965859 PH: 441385 

Top 3 MB indices:

 POGO Gaming ▲13.40% Logistics ▲3.24% #COVID-19 ▲2.56% 

Bottom 3 MB indices:

 Telco ▼0.88% MiddleClass ▼0.39% 2020 IPOs ▼0.29% 

Main stories covered:

• [NEWS] DFNN [DFNN 6.35 ▲41.43%] granted PH’s first online casino license, stock soars 41%... the license allows the PAGCOR-approved company to develop and operate online casino games. DFNN said that the online casino would “only available to VIP players who must meet strict eligibility and registration procedures,” and would help in “regenerating revenues for the government”.
  
  • MB: PAGCOR has repeatedly tried to pitch “gaming” generally as the government’s cure to the cash crunch problem caused by its COVID-depressed tax income. I doubt it needed more than three slides in its pitch deck to government to get approval for the new license type. The government aches for income to replace what’s been lost. Investors and traders liked the news, in part because the complete surprise of the announcement allowed there to be a steep gap-up in the price (that’s always fun), but also because the license acts as something of a temporary monopoly for DFNN in terms of online gaming. There’s no word yet whether PAGCOR intends to license other gaming outfits to operate similar online casinos, but I’d bet that Dennis Uy and Enrique Razon are more than a little interested to join in on the fun, considering how poorly their profit puppies have performed through the pandemic. Especially if the license type will expand beyond the initial restriction to domestic bets only.
• [NEWS] PH Resorts [PHR 3.00 ▼0.99%] halted for an hour after issuance of shares to Udenna Corp disclosed... the Dennis Uy-owned integrated casino/resort developer disclosed that it sold 1,686,309,523 common shares from its unissued capital stock to Dennis Uy’s Udenna Corp for P2.8bn (P1.68/share). The PSE halted the stock for one hour under the “additional listing” rule. That lede was buried in a press release that was supposedly about PHR “topping off” the two towers at its Emerald Bay facility.
  
  • MB: The follow-on offering that PHR conducted a month ago sold 450m shares at the same price, but this transaction is significantly larger. When the FOO dropped, Dennis Uy said: “At the offer price, investors will be given a good opportunity to get in early at attractive valuation levels.” He was really talking about himself, and about the private placement sale to Udenna that was to come. This transaction dilutes everyone materially, including the FOO buyers that diluted the previous shareholders.
• [NEWS] Mergermarket reporting Indonesian coffee chain looking for JV partner in PH... Kopi Kenangan is Indonesia’s fastest growing coffee chain, and it’s fresh off of a Sequoia Capital India-led Series B investment round that netted it a US$109m warchest for expansion. The coffee chain reportedly prefers a Philippine “family-led conglomerate”, both for the conglomerate’s deep pockets but also its experience in the domestic retail sector. Kopi Kenangan is looking to co-locate its stores in buildings with a strong BPO presence.
  
  • MB: Looking for a family-led conglomerate with deep pockets is like shooting fish in a barrel in the Philippines. Kopi Kenangan is going to be able to run a beauty pageant to maximize the value of its potential JV. This store concept is not exactly like a convenience store (more like Luckin Coffee, actually), but it does serve some of the low-cost goodies (coffee, milk tea, snacks) that convenience stores like Seven-11 [SEVN 110.70 ▲4.43%], Ministop [RRHI 68.70 ▲0.51%], and Family Mart [PNX 12.74 ▼0.31%] use to lure customers in for repeated visits. That’s not exactly Kopi’s DNA, though, as it’s building its name and brand off of “coffee on demand” that is ordered by an app and either picked up in a small-footprint shop, or delivered direct to consumer. It’s not clear what Kopi Kenangan’s end-goal strategy is, whether it wants to be a stand-alone brand under the Kopi Kenangan flag here in the PH with its own locations, or whether it’s willing to be a branded component of a conglomerate’s overall offering, like “Ministop, with coffee by Kopi Kenangan”; either way, this is an indication that our convenience and coffee store market is heating up.
• [NEWS] Metro Pacific Investments [MPI 4.55 0.00%] buys 20% of Philippine Tank Storage International (PTSI)... the purchase was part of a larger deal that saw Keppel Infrastructure Trust (KIT) and MPI together acquire 100% of PTSI’s stock for US$333.8m. According to Mergermarket, PTSI owns the Philippine Coastal Storage & Pipeline Corporation (PCSPC), which is “the largest petroleum products import storage facility in the Philippines”. KIT and MPI purchased PTSI from the Philippine Investment Alliance for Infrastructure (PINAI). PTSI’s storage capacity includes three “tank farms” and one marine terminal area, all within the Subic Bay Freeport Zone.
  
  • MB: There are no comments from the MPI side of the deal yet, but KIT is on record saying that this is a “strategic” acquisition to strengthen its distributable cash flow (the money that the company uses to declare dividends). KIT says the investment will help it “capture the expected growth in demand for petroleum products in [the Philippines].” I assume MPI’s reasons for entering the deal are substantially similar.

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Have you ever played card games online for money? If not, what online games can you play with playing cards and make money?
Let’s have a look at different card games to play online for real money. These Indian card games can be played online from home to make real money with ease.
What is the best online money making card games to play with friends?
Almost everyone has a fascinating soft corner for the realm of making money while having fun. The best way to earn real money or cash by playing online rummy card games.
Yes, there are many real money card games online in India, where you can play online games with your friends or strangers. In that most of the persons choose card games for earn real money online!
List of Online Card Games For Money Played by Professionals:

1. Indian Rummy
2. Poker
3. Joker Wild
4. Hearts
5. Baccarat
6. Blackjack
7. Texas Hold’em

Indian Rummy
Indian Rummy is probably the most loved 13 card game that is the all-time favorite of a majority of professionals.
You can earn money by playing online rummy with thousands of players across the world from an app that can be easily downloaded to your device.
How to:

• Mostly played by two to six people, the game revolves around 13 cards that are distributed to each of the players, and the rest are kept at the center of the table.
• To win the game, a player needs to make three or four sets, and each player has to draw cards from the center of the table to make the set.
• Once you made a valid sequence, you need to make shout out as “Show” to declare the winning hand.

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Key Features of Rummy Game:

• Play Rummy Online – Safe, Secure and Rewarding!
• User-friendly Multi-table Feature
• Customized User Experience
• Special Promotions to earn money
• Designed for both ios and android
• Variants in Rummy:Pool RummyPoints RummyDeals Rummy

Poker
Poker is one of the finest online card games you can play. It is the most played money game that is still in the market for its unique genre.
Is online poker a good way to make money? Yes, with a wide range of users across the globe, online poker enables users to make money in a hassle-free manner.
How to:

• The aim of the game is to have the best hand possible out of your two private cards and five public cards.
• Even if you are opting for the online poker rooms, these are equally amazing because you can play from the comfort of your home.
• You can play quick online cash games that are available for all stakes and take part in some global tournaments operating worldwide.
• You can find online poker apps for both android and ios platforms.

You can play poker online for real money or for fun. Most online poker platforms provide the desktop version as well as the mobile version of the game.
Key Features of Poker Game:

• Played with a 52 card deck
• Can be played by 2 to 14 players
• A poker hand comprises 5 cards
• Variants in Poker:Texas Hold’emOmahaRAZZ

Joker Wild
The aim of this variant of the card game is to get the best five-card hand, and this is ideally a variation of video poker.
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• If you are stepping into online gaming where professionals make a lot of money, then this game can be a great alternative.
• This game uses a 53-card deck and consists of one joker. After you place your bet, you will receive five cards.
• The goal of the game is to obtain the best 5 card hand possible. Simple as that!

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• Authentic Vegas style games
• Designed for both iOS and android

Joker wild game offers amazing opportunities to make money on an online platform in a safe and secure manner.
Hearts
This is one simple card game that can be played by any beginner) and is played by four players.
How to:

• Though there are some complicated passing rules, if you do practice, then you can always play the game and win big.
• A lot of players play the game by setting a certain monetary value for each point and settle the difference after the game is over.

“Play Online Card Games for Real Money”
Key Features of Hearts Game:

• Trick-taking playing card game.
• 3-6 players’ game.
• Designed for both ios and android.

Baccarat
Baccarat revolves all around the concept of getting a total nine or a total closest to nine.
How to:

• If you are playing online, then you can choose from Punto Banco, Easy Baccarat, Mini-Baccarat or Baccarat Banque.
• There are many other variants that may seem to be interesting enough to make the online betting world sorted for you.

Key Features of Baccarat Game:

• Card game played at Casinos
• Multiplayer Game play
• Variants in Baccarat:Mini-baccaratSuper 6/Punto 2000EZ Baccarat

Blackjack
All casino lovers have played blackjack at least once in their life. You must have surely heard of blackjack as a money-making game,
How to:

• where the sole aim is to beat the dealer by getting 21 points on the first two cards.
• If you score higher than 21, then that will result in losing the stake called a bust.
• But if you score 21 or less, then you can win the game by busting the dealer.

Key Features of Blackjack Game:

• Popular global banking game known as Twenty-One
• Popular Las Vegas rules just like at the casino
• Variants in Blackjack game:Spanish 21“Vegas Style” BlackjackDouble Exposure BlackjackDouble Attack BlackjackBlackjack SwitchSuper Fun 21

Texas Hold’em
The prime goal of this game is to get the best five-card. The game is a variation of poker.
Instead of playing against the house, this game puts you against a series of players.
How to:

• The game Texas Hold’em is all about the skills that the player has rather than totally depending on the luck.
• So if you know a few strategies, then you can surely improve the game and give yourself the chance to win some real money.

Key Features of Texas Hold’em Game:

• Most popular variants of the card game of poker
• Alternative names: Hold ’em
• Play Various Tournaments and Scenarios
• Practice and Have Fun

End Note: Top 7 Money Card Games Played by Professionals
Card games for money have always been a strong favorite for any professional or newbie.
Since the day of their inception, some good card game apps have proved to have a vital impact on the whole human society.
With a history that has emerged from late imperial China to finding its place across India, Card games have come a long way.
These are some of the most tempting online cash games where you can win real money.
Earning money by playing card games purely depends upon the skills and techniques.
Let’s Play free online card games to make money and enhance our skills.
Choose your favorite online card game and earn money like a professional.

Below is a rundown of letters J-L of Epstein's contacts. Last year, I wrote about letters A-C. You can check that out here (https://www.reddit.com/conspiracy/comments/cpis3n/a_brief_rundown_of_the_first_ten_pages_of_jeffrey/).
I also wrote about letters D-F on July 5, 2020. You can check that out here (https://www.reddit.com/conspiracy/comments/hlrba8/a_notsobrief_rundown_of_letters_df_in_jeffrey/).
I posted letters G-I on July 13, 2020. You can check that out here (https://www.reddit.com/conspiracy/comments/hqko0y/a_notsobrief_rundown_of_letters_gi_in_jeffrey/). There are some misspelled names. Epstein entered their names like this.
I have bolded some of the more interesting connections and information, but there could be much more that I overlooked. I hope something here strikes an interest in someone and maybe we can get more investigations out of this. Please, if you know anything more about any of these people than what is presented here, post below. I am working off of the unredacted black book found here: https://www.coreysdigs.com/wp-content/uploads/2019/07/Jeffrey-Epsteins-Little-Black-Book-unredacted.pdf
J-L
Jackson, Michael (Samuel Gen): Yes, this is a reference to MJ the singer. However, the numbers listed are not MJ’s. They belong to Samuel Gen, a lawyer for a financial advisor (Jerry Seinfeld’s brother-in-law) who worked for MJ for a while. This one was a reach for Epstein.
Jacobson, Julian: Likely a reference to a Managing Director at several London-based investment firms.
Jagger, Mick: World-famous lead singer of the Rolling Stones. Has been seen in photographs with Ghislaine Maxwell. Actress Rae Dawn Chong claims she slept with Jagger when she was 15 years old.
Jagger, Hatti: Former fashion director for Vogue, Harper’s, and Tatler. Also works as a celebrity stylist and at fashion shows.
jake: Not enough info.
Jameel, Mohammed: Saudi Arabian businessman. CEO of Abdul Latif Jameel, a collective of family-owned businesses that specialize in transportation, investing, and real estate. Royal pervert Prince Andrew infamously partied on Jameel’s yacht during the 2011 London riots (source: https://www.mirror.co.uk/news/uk-news/prince-andrew-frolicks-on-yacht-with-mystery-147496).
James, Susie: Founder and owner of 123 Send Ltd, a company that provides payment terminals.
Janklow, Linda: Literary agent and wife of Mort Janklow, the primary owner of Janklow & Nesbit Associates, the largest literary agency in the world. Attended a party hosted by Sony Pictures with Epstein, although they are not pictured together (source: https://www.patrickmcmullan.com/search/?event=5b3ef4fb9f92906676446c21). In 2007, Ghislaine Maxwell threw an exclusive party (80 carefully selected guests) at her NYC townhouse to celebrate the opening of a new shop by designer Allegra Hicks (granddaughter-in-law of Earl Mountbatten, who you can read more about in my G-I Epstein thread under India Hicks’s name). One of the eighty guests was Julie Landlow, daughter of Linda and Mort.
Jarecki, Nancy & Andrew: Andrew is a filmmaker, co-founder of Moviefone, and was a producer on Catfish, the documentary that launched the popular MTV show. Andrew’s family was reportedly friends with Jeffrey Epstein. There is an EXCELLENT thread on the connections between the Jarecki family (especially Andrew and Nick’s father, Henry) and Epstein here (source: https://threadreaderapp.com/thread/1200044576947556352.html). Quick summary: Henry was born in Nazi Germany; flew on the Lolita Express; is an expert in psychotropic drugs; owns two islands in the British Virgin Islands; founded the first youth center in the British Virgin Islands; lived 2 miles from Epstein in NYC; owns and donates to many sketchy foundations, schools, and organizations; has donated at least $1 million to leftist organizations). Andrew’s wife Nancy created bettybeauty, a company that specializes in hair dye for your nether regions (not kidding).
Jarecki, Nick: The movie director brother of Andrew and son of Henry Jarecki (see link under Andrew & Nancy Jarecki for more info). Reportedly dated Courtney Love (also in Epstein’s ‘Black Book’) in 2015. Photographed with Ghislaine Maxwell at a Gucci party (source: https://www.gettyimages.com/detail/news-photo/ghislaine-maxwell-and-nick-jarecki-attend-gucci-hosts-a-news-photo/591605562).
Jason (canada): Not enough info. Could be artist Jason Wasserman based out of Canada. The second number listed traces back to Station 16 Gallery in Montreal.
Javier: Javier Banon is former Co-head of Merchant Banking at Lehman Brothers and current Founding Partner of Trilantic Europe.
Jeffries, Tim: Ownedirector of Hamiltons Gallery in London. Best known for dating models Elle Macpherson, Claudia Schiffer, Kylie Minogue and Sophie Dahl (also in Epstein’s ‘Black Book’). Jefferies has attended fundraisers for ARK Academy and the NSPCC. He truly cares about children.
Johnson, Richard & Nadine: Nadine is a millionaire public relations guru. Nadine is a good friend of Ghislaine Maxwell’s. Some clients of Nadine Johnson include spirit cooking extraordinaire Marina Abramovic and hotelier Andre Balazs, good friend of Ghislaine. Richard is one of the most well-known gossip columnists and was the editor of Page Six for twenty-five years. There is a great thread detailing the Johnsons’ ties to the Clintons, Balazs, and others here (source: https://threader.app/thread/1162148078981394432). Basically, Richard Johnson is friendly with the Clintons and, as Page Six Editor, purposely did not report or downplayed stories on the Clintons and Nadine’s clients. He also took bribes. Considering Nadine is a good friend of Ghislaine, it would not be a stretch to assume that Richard could have buried stories on Maxwell and Epstein. I could spend 10 pages on the shady connections these two have.
Johnson, Lucy: Not enough info.
Jones, Ann & Mick: Mick is the guitarist of Foreigner, an immensely popular rock band in the ‘70s and ‘80s. His wife, Ann, is a jewelry designer, and friend of Ghislaine. Ann Jones was photographed at a party with Ghislaine and Donald Trump in 1997 (source: https://www.the-sun.com/news/85818/epstein-madam-ghislaine-maxwell-milked-billionaire-dad-and-threw-lavish-parties-with-beautiful-women/)
Josephson, Barry & Jackie: Barry is a producer and the former President of Production for Columbia Pictures. Jackie is his ex-wife and also a producer.
Karella, Kalliope: Wife of Prince Pierre d’Arenberg. Kalliope is a good friend of Ghislaine Maxwell.
Kastner, Ron: No info found.
Katz, Anton & Robin Plant: Anton is CEO and co-founder of Talos Trading, which specializes in cryptocurrency. Anton and Robin are friends of and have been photographed with Ghislaine (source: https://www.patrickmcmullan.com/search/?person=5b3ef50c9f929066764df255).
Katzeneilenbogen, Mark: Long-time investment banker who used to be based out of South Africa.
Keeling, Sarah: There is a Sarah Keeling in London who is a former British government official with 20 years of experience in national security and intelligence experience, however, the phone number listed has a 410 area code, which leads back to eastern Maryland. Inconclusive.
Kegan, Rory: A nightclub designer and creator. Co-founder of the exclusive, celebrity-filled London nightclub, Chinawhite. Prince Andrew (source: https://www.thesun.co.uk/news/9818190/prince-andrew-pictures-cast-doubt-epstein-sex-slave/) and Prince Albert of Monaco are regulars. Chelsea Clinton has been there, as well (source: https://www.standard.co.uk/news/bright-night-for-china-white-6299739.html). Other patrons include: Prince Andrew, Kate Middleton, George Clooney, Leonardo DiCaprio, and more.
Keidan, Amanda: Owner of Keidan Jewelry.
Keidan, Jon: An entertainment executive-turned-venture capitalist. As an entertainment exec, Keidan worked with John Legend, Dave Matthews Band, and Nappy Roots. Keidan serves on the Council of Foreign Relations, a powerful group that some believe determines foreign policy. Former and current members include former presidents, current and former politicians, business magnates, and celebrities (https://www.cfr.org/membership/roster).
Keller, Georgie: Interior designer.
Kellette Frayse, Caroline: Fashion editor at Vogue and Tatler (both magazines constantly come up in Epstein’s contacts). Former girlfriend of Imran Khan, whose name has come up frequently. Passed away in 2014. Her husband, Jean-Marc Fraysse, is a French investment banker.
Kelmenson, Leo-Arthur & Gayl: Leo was an advertising and marketing guru who has been credited with saving Chrysler. Friend and advisor to Lee Iacocca, former President of Chrysler. He worked as Special Project Officer for the U.S. Department of State under President John F. Kennedy and AG Robert F. Kennedy. He had tons of connections. His former maid accused him of sexual harassment in 2010 (source: https://www.nydailynews.com/new-york/maid-harassment-suit-claims-ad-exec-leo-arthur-kelmenson-madman-pervy-mad-men-wannabe-article-1.156915). Kelmenson died less than two months after the story came out.
Kennedy Cuomo, Andrew & Kerry: Andrew is the current governor of New York. It’s no secret that Cuomo is willing to look the other way on sexual deviancy as long as he receives a payoff. Cuomo halted a probe into the handling of Harvey Weinstein’s case in New York after receiving $25,000 from Weinstein’s law firm (source: https://www.vice.com/en_us/article/bjbqg4/andrew-cuomo-received-dollar25000-donation-from-harvey-weinsteins-law-firm). Andrew’s brother, CNN Host Chris Cuomo famously told viewers “not to get caught up in the intrigue of who Epstein’s friends are” (source: https://www.realclearpolitics.com/video/2019/07/11/cnn_cuomo_lets_not_get_caught_up_in_the_intrigue_of_who_was_friends_with_jeffrey_epstein.html). Perhaps, he was covering for his brother. Kerry Kennedy is Cuomo’s ex-wife of fifteen years, the daughter of RFK, and a close friend of Ghislaine Maxwell. Supposedly, Kennedy provided Ghislaine with informal illegal advice (source: https://www.splicetoday.com/politics-and-media/the-nth-word-and-m-theory).
Kennedy Jr. Ted: Son of Ted Kennedy and nephew of JFK and RFK. Ted Jr. dabbled in politics and currently works as a lawyer. His father, Ted, was a notorious sexual abuser (allegedly).
Kennedy, Bobby & Mary: Bobby is the son of RFK and nephew of JFK. Bobby is a known drug abuser and philanderer. Bobby kept a sex journal detailing his conquests while he was married (source: https://nypost.com/2013/09/08/rfk-jr-s-sex-diary-of-adultery/). His ex-wife, Mary, committed “suicide” two years after their divorce. Before committing suicide, Mary told a friend that she “feared for her life” and Bobby told her that she “would be better off dead” (source: https://www.dailymail.co.uk/news/article-3231043/How-serial-cheater-Bobby-Kennedy-Jr-strutted-family-home-exposing-private-parts-demanded-m-nage-trois-wife-Mary-went-public-Cheryl-Hines-telling-Mary-things-easier-killed-herself.html).
Kennedy, Ethel: Widow of RFK Sr. and mother of eleven, including Bobby Kennedy, Kerry Kennedy, and Joseph Kennedy II.
Kennedy, Jo: Joseph Kennedy II is the son of RFK Sr. and Ethel. Served in the House of Representatives from 1987-1999. In 1973, Joseph was convicted of negligent driving after paralyzing a young woman. He was fined $100.
Kennedy, Senator Edward: Brother of JFK and RFK, Ted Kennedy served as U.S. Senator of Massachusetts for 47 years. Besides politics, Ted is best known for the Chappaquiddick incident in which a young female speechwriter for RFK drowned to death when he lost control of his vehicle while driving across a bridge. He was charged with leaving the scene of an incident and given a two month suspended sentence. Ted was also notorious for his extramarital affairs. Senator Kennedy once hosted a party at his house attended by Bill Clinton and Lynn Forester de Rothschild. Rothschild wrote a letter to Clinton afterwards in which she mentions that they spoke about Epstein (source: https://www.dailymail.co.uk/news/article-7283825/Jeffrey-Epstein-injured-jail-cell-following-possible-suicide-assault.html). It is unclear what was said or what Rothschild’s connection could possibly be.
Kersner, Sol: South African accountant and hotel and casino magnate who died of cancer in 2020. Kerzner was a close friend of Donald Trump. They even worked together to create The Palm, a man-made island off the coast of Dubai (source: https://www.ft.com/content/46393280-d9f9-11da-b7de-0000779e2340). Kerzner was also close friends with Sarah Ferguson, Duchess of York (https://www.gettyimages.com/detail/news-photo/sarah-ferguson-the-duchess-of-york-sol-kerzner-chairman-and-news-photo/83768272), Naomi Campbell (https://www.gettyimages.ca/detail/news-photo/naomi-campbell-and-sol-kerzner-pose-backstage-during-the-news-photo/82869744), and Bill Clinton (https://www.dailymail.co.uk/news/article-8144647/As-Sol-Kerzner-dies-aged-84-RICHARD-KAY-looks-riotously-louche-life.html). Kerzner was very good friends with Nelson Mandela and built his casino resorts with Gerard Inzerillo, who you can read about in my G-I ‘Black Book’ thread.
Khayat, Antoine, Jana, & George: Jana is an heiress and businesswoman. Jana is the niece of Galen Weston, a close friend of Prince Charles. George is her brother and CEO of Associated British Foods. Jana’s husband, Antoine, is a former banker and currently runs their vineyard.
Kidd, Jemma: Kidd is a British makeup artist, fashion model, and aristocrat. Married to Arthur Wellesley, Earl of Mornington, the son of the Duke and Duchess of Wellington, making her a Countess. Kidd is an interesting figure with elite connections. From 2005-2012, Ghislaine Maxwell served as Director of Jemma Kidd Make-Up Limited, a U.K. makeup company, which was founded by Kidd. Not only did Ghislaine serve as Director, but she was also a shareholder, along with the Rothschild family (source: https://nationalpost.com/news/world/in-hiding-for-years-epstein-accomplice-ghislaine-maxwell-spotted-in-l-a-burger-shop). If you click around the PDFs on this website (https://beta.companieshouse.gov.uk/company/05340072/filing-history), you can see everything. The 16 JUN 2006 PDF on page 3 shows you a list of Officers and shareholders of the company. Jemma Kidd has also attended charity events for the National Society for the Prevention of Cruelty to Children (NSPCC) (https://www.alamy.com/stock-photo-beckham-nspcc-party-jemma-kidd-106882170.html). Her sister, Jodie, is also a huge supportefundraiser of the NSPCC, as well as the Help a London Child and Monsoon Accessorize Trust charities, both of which help out disadvantaged children (source: https://www.looktothestars.org/celebrity/jodie-kidd).
King, Abby: No info found.
Kirwin Taylor, Charlie & Helen: Charles is an investment banker. He was former CEO of Credit Suisse in Switzerland, an investment firm which shows up a few times through Epstein’s contacts. His wife, Helen, is a journalist.
Kirwin Taylor, Peter: British financier. Was a member of the Pilgrims Society (https://isgp-studies.com/pilgrims-society-membership-list), a group that has included the Rothschilds, Rockefellers, and other elites amongst its ranks.
Kissinger, Dr. Henry A: Former U.S. Secretary of State and National Security Advisor under Nixon. Kissinger has long been accused of committing war crimes (ex: carpet bombing Cambodia, installing fascist governments in Chile and Argentina, genocide, extending our stay in Vietnam, etc) yet somehow managed to win a Nobel Peace Prize in 1973. Kissinger once said, “Military men are dumb, stupid animals to be used as pawns for foreign policy.” Kissinger served with Epstein on the Trilateral Commission. Kissinger has also been a member of the Bilderberg Group, the Council on Foreign Relations, the Aspen Institute, and Bohemian Grove. Long thought to be an advocate for a globalist New World Order, Kissinger is a scumbag of the highest order. His connections with Gates, the Clintons, Bush Sr. and Jr., the Rockefellers, and the Rothschilds are well-documented. If anyone here has ever done any research regarding the NWO, you have undoubtedly seen Kissinger’s name several times.
Klee, Rupert & Charlotte de: Rupert is a Director with Oakridge Group, a property development and investment company. His wife, Charlotte, is the producer of the religious plays at Wintershall.
Klesch, Johnathan: Former Director of Klesch Trading, which specializes in industrial commodities. It has offices in Russia, Malta, Surrey, and in London, down the block from Buckingham Palace.
Koch, David: Co-founder of Koch Industries, a diversified manufacturing conglomerate. Koch Industries has stolen oil from Indian reservations, committed hundreds of polluting, labor, and workplace safety violations. When he ran on the Libertarian ticket as the vice presidential nominee in 1980, Koch aimed to abolish Social Security, Medicare, Medicaid, welfare benefits, and minimum wage. Koch and Epstein were friends. Epstein even attended a party at Koch’s Southampton home (https://www.dailymail.co.uk/news/article-7270735/Jeffrey-Epstein-Trumps-closest-advisers-Wilbur-Ross-Rudy-Giuliani-Steve-Mnunchin.html). Koch has also been photographed with Ghislaine Maxwell (https://www.reddit.com/KochWatch/comments/dcjth3/david_koch_ghislaine_maxwell_getty_images/). Thankfully, Koch died last year.
Kohl, Astrid: A businesswoman involved in pharmaceuticals. Married to Prince Alexander of Liechtenstein. Daughter-in-law of Prince Philipp of Liechtenstein. Niece of former German Chancellor, Helmut Kohl.
Kotic, Boby: CEO of Activision Blizzard, a video game holding company. Used to run several electronic companies. From 2003-2008, he was a director at Yahoo! In 2012, he became a non-executive director of Coca-Cola.
Kotze, Alex Von: British businessman involved in the tech industry.
Kravetz, Anna: Not much info found. Has a degree in finance from Wharton School and used to live on Park Avenue in NYC.
Krooth, Caryn: A successful real estate agent based out of Los Angeles
Kudrow, Alistar: No info found.
Lal, Dalamal: Director of Akron Corp. & Akron (Nig.) Ltd., a food and beverage import company based out of Nigeria.
Lalaunis, Demetra: Daughter of Ilias Lalaounis, a pioneer in Greek jewelry and a world renowned goldsmith.
Lambert, Christopher: Well-known actor.
Lambert, David: Former partner, managing director, and VP at Goldman Sachs.
Lambert, Edward: Lampert is a billionaire hedge fund manager and former CEO of Sears. Lampert graduated from Yale University in 1984 where he was a member of Skull and Bones. Rumored pedophile David Geffen gave Lampert $200 million to invest in 1992, when Lampert was just 29 years old. Lampert made Geffen $1 billion.
Lambos Duff & John: Karen “Duff” Duffy is an actress, model, and TV personality. She has had memorable roles as the love interest in “Blank Check” and as JP Shay in “Dumb and Dumber.” Duffy has battled with sarcoidosis, a deadly central nervous system disease, since the mid-’90s. She credits Harvey Weinstein with saving her life (https://nypost.com/2000/10/03/coping-with-class-this-model-patient-suffers-in-style/). John is a former banker with Morgan Stanley and current President of GCA-US, an investment banking company.
Lang, Caroline: An art expert and Chairman at Sotheby’s Switzerland.
Lange, Dieter: Former Partner at WilliamHare, an international law firm with offices in London, Berlin, the U.S., Beijing, and Brussels. Passed away in 2010.
Larsen Janet: The only one I can find is a Business Psychologist based out of London.
Laurie, Jonathan: Founder and CEO of Cheyne Capital Management, an alternate investment fund firm.
Lavlada, Laura D.B. de: Laura Diez Barroso is a Mexican businesswoman. She sold her stock in Televisa for $726 million in 1993. Since then, she has been the head of several other companies.
Lawford Christopher & Jean: Christopher was an actor and relative of the Kennedys. His uncles were JFK, RFK, and Ted Kennedy. Many of his relatives appear in Epstein’s ‘Black Book’. His first wife, Jeannie, was an ad-sales associate for New York Magazine.
Lawton Paul: Two British businessmen with the same name come up. Both have extensive resumes. Could be either one.
Lazar, Christopher & Marie: Christophe seems to be a realtor in Paris, but I am not completely sure.
Le Bon, Simon & Jasmine: Simon is the lead singer of Duran Duran. His wife, Yasmin, is/was a fashion model. Yasmin is represented by Models1 in London. Models1 also represents Epstein and Ghislaine’s friend, Naomi Campbell. Le Bon has been accused of sexual assault in the past (https://www.freep.com/story/news/2018/07/12/simon-le-bons-accuser-sex-assault-claim-speaks-out-awful/777106002/).
Le Fur, Jean-Yves: French businessman and magazine creator. He was once Princess Stephanie of Monaco’s ex-fiance. More notably, Le Fur was the one who discovered supermodel Karen Mulder (his girlfriend at the time) on the floor after she attempted suciide. Mulder blew the lid off the rampant rape and sexual abuse that she and her modeling colleagues had suffered at the hands of businessmen, royalty, celebrities, and government officials. She was even the protege of Epstein collaborator (allegedly), Jean Luc Brunel (https://www.miamiherald.com/news/local/article238351108.html).
Le Marg Willie: No info found.
Lea, Piers: CEO of Learning Technologies Group, a workplace digital learning company.
Leeds, Jeffrey: Co-founder and Managing Partner of Leeds Equity. One of Leeds Equity’s partner companies is Endeavor Schools, which runs private preschools, primary schools, and secondary schools in Florida and 11 other states (https://www.leedsequity.com/news/articles/leeds-equity-partners-completes-investment-in-endeavor-schools). They are also partners with Fusion Educational Group (now Fusion Academy), which runs a chain of private secondary schools (https://www.leedsequity.com/news/articles/leeds-equity-partners-completes-investment-in-fusion-education-group). Former teacher Kris White, now the head of Fusion Academy in Palo Alto, allegedly told a student that he was in love with her and wrote her a note saying he was “obsessed” with her. (https://www.mercurynews.com/2020/07/12/teachers-named-in-presentation-high-sex-investigation-kept-working-as-bay-area-educators-for-years/). This story was just published on July 12, 2020. Hypothetically, if one wanted to procure underage children, it would certainly help if the head of the school was on board and possibly a pedophile himself. According to this former teacher at Fusion Academy, “many students struggle with learning differences, behavioral issues, and/or addictions” (https://www.glassdoor.com/Reviews/Employee-Review-Fusion-Academy-RVW21260629.htm). In other words, the downtrodden and vulnerable. Fusion Academy refers to itself as a non-traditional school that focuses on individual students. Seems like a great opportunity. Leeds was also good friends with Epstein (https://nymag.com/nymetro/news/people/n_7912/) and has close ties to Colin Powell and Rudy Giuliani (https://nypost.com/2016/09/14/colin-powell-wont-vote-for-her-because-of-bill-clinton/).
Lefcourt, Jerry: Famous lawyer who defended Epstein in 2007. That same year, Epstein donated $250,000 to the Washington-based Foundation for Criminal Justice, where Lefcourt was a board member.
Lester, Dominick: Founder and owner of MortgageFlex Systems, a mortgage lending company.
Levine, Phillip: Ex-Miami Beach mayor and close friend of Bill and Hillary Clinton. He claims that he doesn’t know how Epstein got his contact information… all 13 phone numbers, including those of his driver and housekeepers (https://www.miaminewtimes.com/news/ex-miami-beach-mayor-philip-levine-listed-13-times-in-jeffrey-epsteins-black-book-11242116)!
Liman, Doug: Popular Hollywood director and producer. He directed Swingers, The Bourne Identity, and a couple of Tom Cruise movies.
Lindeman-Barnet, Sloan & Roger: Sloan has been a New York Times bestseller and an on-air and print reporter for NBC, ABC, and Reuters. Sloan and Roger also sit on the board of the Spence School in New York City, a private K-12 all-girls school (https://www.spenceschool.org/2017---news-detail?pk=999120). Her husband, Roger, is the founder of beauty.com and Chairman and CEO of Shaklee, a highly successful nutrition company. Donald Trump, Melania Trump, and Ghislaine Maxwell all attended the publication party for Sloan’s book in 2008 (https://www.gettyimages.com/detail/news-photo/ghislaine-maxwell-anton-katz-and-robin-katz-attend-sloan-news-photo/619921016 ; https://www.gettyimages.co.uk/detail/news-photo/donald-trump-melania-trump-sloan-barnett-and-roger-barnett-news-photo/619921180).Other guests included Steve Mnuchin, Epstein and Maxwell chum Carol Mack, and a bunch of others also featured in Epstein’s ‘Black Book’ (Colin Cowie, Anton and Robin Katz, and Vittorio Assaf).
Lindemann, Adam & Elizabeth: Adam is a billionaire investor and art gallery owner. Brother of Sloan (mentioned just above). Elizabeth is his ex-wife. She is often photographed with many other people mentioned in Epstein’s ‘Black Book.’
Lindemann, George(Sr.) & Freida: Now-deceased billionaire father of Sloan and Adam. George was the CEO and Chairman of Southern Union, a pipeline company and served as Vice President of the Metropolitan Opera Association of NYC. His wife, Frayda, is the President and CEO of the Metropolitan Opera.
Lindsay, Alex & Jaclyn: Alex is a war documentary maker who rents out his loft at the address Epstein has listed (https://www.independent.co.uk/property/house-and-home/property/spheres-of-influence-72014.html).
Lindsey, Ludovic: Racecar driver.
Lindsley, Blake: Actress who was in two movies directed by Doug Liman (also in Epstein’s book) - “Swingers” and “Getting In.”
Linley, David: Princess Margaret’s son, Queen Elizabeth II’s nephew, and first cousin of Prince Charles and Prince Andrew. Linley is a furniture maker and the 2nd Earl of Snowdon. He used to be the Chairman of Christie’s auction house in the UK.
Liogos, Babis: No info found, but one of the numbers traces back to Thylan Associates, a real estate and investment firm.
Lister, Paul: Likely the director of legal services and company secretary for Associated British Foods, or it could be a conservationist. Not sure which.
Livanos, Arriette: I believe this Arietta Livanos, wife of Greek shipping magnate, Stavros Livanos. Arietta passed away in 1986.
Lo Cascio, Robert: Founder and CEO of LivePerson, a tech company that develops conversational commerce. LoCascio was photographed with Ghislaine at an after party in 2012 (https://www.gettyimages.com/detail/news-photo/ghislaine-maxwell-and-robert-locascio-attend-osklen-spring-news-photo/1169681572).
Loeb, Alex: Alexandra is the daughter of John Loeb, former U.S. Ambassador to Denmark under Reagan and former Delegate to the United Nations. John Loeb was also a special advisor to Nelson Rockefeller. Alexandra is also a descendant of the Lehman family (Lehman Brothers). Alexandra graduated from Spence Day School for Girls (mentioned earlier under Sloan and Roger Lindemann-Barnett).
Lonsdale, Richard: British investment banker.
Lorenzoti, Eva Vivre: Founder of luxury online retailer, Vivre.com and is a TV spokesperson/personality. Good friend of Ghislaine Maxwell. Maxwell and a couple of Rockefellers were guests at her house for a dinner party in 2010 (https://hauteliving.com/2010/11/doris-world-eva-lorenzottis-dinner-party/105102/).
Lorimer, John & Lottie: John works as a private investor and as a realtor. His wife, Lottie, is an interior designer.
Louthan Guy J: Prolific British film producer and former boyfriend of actress Liz Hurley (also in Epstein’s book).
Love, Courtney: Famous drug addict, musician, and actress who likely killed her husband, Kurt Cobain. Courtney famously claimed that Prince Andrew showed up to her house late one night in 2000 looking for sex. She has since retracted this claim. The entries under Love’s name all say ‘Dana’ next to them. This is Courtney’s ex-boyfriend, Dana Giacchetto. Giacchetto was considered to be the “stockbroker to the stars” and was friends with JFK Jr, Leonardo DiCaprio, Johnny Depp, and many others. He ripped his clients off of millions. Even more telling, Giacchetto was involved in a sex abuse case against X-Men director Bryan Singer (https://www.yahoo.com/entertainment/news/leonardo-dicaprios-convicted-ex-money-manager-denies-bryan-050000120.html). He died in 2016 after he partied too hard and overdosed (https://www.hollywoodreporter.com/news/dana-giacchetto-dead-stockbroker-stars-902383).
Lowell, Ivana: Guinness heiress who wrote about Harvey Weinstein’s sexual abuse while she worked at Miramax in her book back in 2010 (https://www.irishcentral.com/culture/entertainment/guinness-heiress-spoke-out-about-predator-harvey-weinstein-7-years-ago). She also dated Harvey’s younger brother, Bob.
Loyd Mark: No info found.
Lucas, Colin: The godfather of Boris Johnson, England’s current Prime Minister. Lucas is a British historian and university administrator. Served as Vice Chancellor of Oxford University from 1997-2004.