Zynga Poker Hack - Kostenlose Chips und Casino Gold

Contact - WhatsApp (+918668362773) See proofs on WhatsApp video call if need & then proceed to buy. [Note : Don't fall for cheap prices and don't share your facebook or zynga account details to any strangers on the internet "The risk is they can hack your fb account"]
Table transfer as well as Panel transfer both available.
Min. Buy - 500B for panel transfer.(Dummy account) Min. Buy - 200B to 50T for table transfer. (Table transfer based on winning hands no suspension or ban issues)
If you are having a VIP Tier account (Min-GOLD) then no problem in buying big starting from 1T to 50T (Safe & Secure table transfer for VIP accounts)
PayPal / Skrill / Bank transfer / Western Union / Bitcoin BTC all accepted. Kindly contact and buy after watching all proofs.
If Anyone having locked chips(1m-2m) zynga poker account with trillions of chips in it then kindly contact. Let me pay for the locked chips.

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.

Tiger King

The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.

Fortnite

Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.

Make the game.
Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
Launch the game, do the grand slam, collect the money and sail for the next game.

That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.

The game was completely free.
Huge in-game updates, which they called "Seasons".

Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.

Limited-time game mods

They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)

Crimibox

Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?

It was super targeted.
People always fall for personality quizzes

12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.

Uber

How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.

That's all folks! If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/
If you don't know a lot about growth hacking this free course could help a lot.

Contact - WhatsApp (+918668362773) See proofs on WhatsApp video call if need & then proceed to buy. [Note : Don't fall for cheap prices and don't share your facebook or zynga account details to any strangers on the internet "The risk is they can hack your fb account"]
Table transfer as well as Panel transfer both available.
Min. Buy - 500B for panel transfer.(Dummy account) Min. Buy - 200B to 50T for table transfer. (Table transfer based on winning hands no suspension or ban issues)
If you are having a VIP Tier account (Min-GOLD) then no problem in buying big starting from 1T to 50T (Safe & Secure table transfer for VIP accounts)
PayPal / Skrill / Bank transfer / Western Union / Bitcoin BTC all accepted. Kindly contact and buy after watching all proofs.
If Anyone having locked chips(1m-2m) zynga poker account with trillions of chips in it then kindly contact. Let me pay for the locked chips.

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.

Tiger King

The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.

Fortnite

Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.

Make the game.
Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
Launch the game, do the grand slam, collect the money and sail for the next game.

That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.

The game was completely free.
Huge in-game updates, which they called "Seasons".

Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.

Limited-time game mods

They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)

Crimibox

Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?

It was super targeted.
People always fall for personality quizzes

12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.

Uber

How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.

Tiger King

The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a total badass. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.

Fortnite

Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.

Make the game.
Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
Launch the game, do the grand slam, collect the money and sail for the next game.

That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.

The game was completely free.
Huge in-game updates, which they called "Seasons".

Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.

Limited-time game mods

They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)

Crimibox

Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?

It was super targeted.
People always fall for personality quizzes

11. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.

Uber

How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
13. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.

Tiger King

The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a total badass. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.

Fortnite

Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.

Make the game.
Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
Launch the game, do the grand slam, collect the money and sail for the next game.

That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.

The game was completely free.
Huge in-game updates, which they called "Seasons".

Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.

Limited-time game mods

They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)

Crimibox

Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?

It was super targeted.
People always fall for personality quizzes

11. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.

Uber

How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
13. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.
That's all folks!
If you like it let me know in the comments. And if you want to read it on a blog with pictures and videos you can go here: https://www.grow-force.com/growth-hacking-examples/

Hey guys,
I was looking for an inspiration for myself and compiled this list. I was coming across to popular examples like Uber and Airbnb, so I dived deeper into the growth hacking ocean to put something different on the table.
I included both popular and unpopular hacks to the list to inspire you, so here I go.
1. Puma
Puma asked Pele to tie his shoes before the kickoff and Pele did it. As expected, the cameras focused on Pele and his Puma's and made people realize the world's best footballer wore a Puma.
https://www.youtube.com/results?search_query=pele+tie+shoes
According to the book “Three Stripes Versus Puma”, Pele was paid $120,000 to crouch and lace his shoes. This might be the best case of influencer marketing until this day.
Takeaway: Ask yourself who, when, where.
Who can introduce your product to your target audience best? When is the right time and which online or offline platform can you use to get maximum exposure?
2. Unsplash
Unsplash has a corner named “Collections". They ask influencers (mostly micro-influencers) and invite them to pick their favorite photos and create a collection.
Then Unsplash promotes the collection on the website, newsletter and social media platforms. Flattering right? Yes, at least that’s what the influencers think.
The chosen influencers will often share their collections with their followers. And Unsplash gets free exposure + tons of user-generated content.
Takeaway: People like to be praised and be the center of attention. You can benefit from other people's audiences.
3. Vitaly Uncensored
This is quite unconventional and it's dangerous.
Vitaly Uncensored is a strange adult jokes platform. And people barely knew they existed until the Champions League final in 2019.
Until Kinsey Wolanski (co-founder and girlfriend of Vitaly) caused an international stir after running on to the pitch with a swimsuit written "Vitaly Uncensored" all over.
Naturally, people searched for the term and social media platforms like twitter flooded with reactions.
Vitaly Uncensored now has more than 32 million registered users and has raked in up to £3m in advertising as a result. And she was fined just £13,000.
Takeaway: A Growth hacker doesn't always follow the rules. You can sometimes break them as long as it is bringing you growth.
4. Ahrefs
Ahrefs can win the gold medal in the growth hacking Olympics.
They're the most popular SEO tool and don't use Google Analytics. Neither do they use the Facebook Pixel. Instead, they hacked the most prominent SEO conference (Brighton SEO) with a 10 cent coffee cup.
https://imgur.com/a/VvlP1Xo
Imagine how much attraction they had at the conference. Everybody was instantly aware of the existence of Ahrefs; those cups worked as an ice-breaker to open new conversations and possibilities.
Takeaway: Make a list of conferences and offline events that you can join. And think of how you can direct the conversation to your brand.
5. Gmail
If you were an early adopter of Gmail, you'd remember this one. You could only create a Gmail account if a friend invited you.
And every referrer had a limited amount of invites, which made it more exclusive and triggered the fear of missing out (FOMO) marketing technique.
It was simultaneously so exclusive and so viral, some people auctioned Gmail invites on eBay. It worked well because Gmail was offering better features and quality of service compared to the alternatives in the market.
Takeaway: Knowing behavioral psychology is a great asset for a growth hacker. Even a little psychological trick can be the foundation of a new growth hacking strategy.
6. Please don't tell
Gmail used exclusivity and FOMO triggers in their digital marketing strategy. What if you want to do it offline?
Crif Dogs is a hip place known for its innovative hot dogs. There is a strange vintage phone booth corner in the restaurant.
One day, a person walked in and used the rotary dial phone and CLICK, a secret passage door opened to a cozy bar. And the bartender treated him with a tasty cocktail and gave a card to this lucky person on the card written: "Please Don't Tell".
As you may relate, that person has felt like he discovered the most astounding secret in the world. He then talked about this experience to all of his friends and it caused a social chain reaction.
This word-of-mouth marketing strategy transformed this place into the busiest bar in New York City. So busy it's almost impossible to make a reservation.
Takeaway: If you can make someone feel special with a big secret, you can create a community of privileged brand advocates.
7. Zynga
You must remember the era of FarmVille, MafiaWars or Zynga poker. These were the Facebook games that made addicts out of our friends, parents and loved ones.
How?
You know the classic pricing decoy: Small $3, medium $ 6.50 and large $7.
Zynga re-engineered this by offering three choices to the user: grind, spam or pay. Well, since people didn't want to pay to continue playing games, they started to terrorize their friends by spamming them with invitations.
This had a huge viral effect but after a while, Facebook put an end to this spamstorm.
Takeaway: Try to approach popular marketing tactics from a different angle to create your own growth strategies.
8. CD Baby
"Your order is on the way" you probably have received an email similar to this one. But I don't think you ever received something like what Derek Sivers wrote:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
He spent 20 minutes writing this masterpiece and it exploded on the internet. This content got forwarded thousands of times, CD Baby got gazillions backlinks and new customers.
Takeaway: Differentiate your e-mail marketing strategy or copywriting efforts. Sometimes it is as easy as to put a smile on your customers' faces.

Tiger King

The Tiger King docuseries on Netflix have reached super-hyped status. One of the protagonists is called Joe Exotic, he is a sympathetic asshole. But I was not aware that he's a badass growth hacker too.
Joe Exotic intimidated his archenemy and biggest competitor by renaming his tiger show.
Just to add context if you don't know the show.
Joe Exotic keeps more than 200 tigers in his wildlife park. On the other hand, there is that lady (Carole Baskin) who is catter than cats and trying to save tigers under the banner of Big Cat Rescue. And they're trying to sabotage each other, all the time.
So to get more visibility to his tiger show and steal Carole's audience, Joe Exotic started a new show under the name"Big Cat Rescue Entertainment".
In the end, Carole sued Joe in a $1M lawsuit.
Now, this obviously is not ethical and can hurt your reputation, I'm not suggesting you do the same. But this case can inspire you to be creative with your brand name. It could be interesting to include terms that people are already searching for.

Fortnite

Fortnite’s growth hacking strategy has changed the way of marketing around games forever.
Here is the default strategy of every game until the Fornite era.

Make the game.
Spend millions of dollars to promote it like crazy in conferences and ads of all sorts.
Launch the game, do the grand slam, collect the money and sail for the next game.

That's why we see a new Call of Duty, Battlefield, Fifa and similar games each year.
Well, Fortnite was not even popular in its first year but they found ways to retain their existing customer base with three tactics.

The game was completely free.
Huge in-game updates, which they called "Seasons".

Every ten weeks, developers brought new mechanics, weapons, maps, characters and so on into the game. They announce these seasons with trailers and encourage gamers to create hype.
So if you're a Fortnite player, you'll know, every ten weeks you'll have a new game to play.

Limited-time game mods

They regularly launched new game modes for a limited time to create FOMO. And gamers kept coming back to not to miss this one-time experience.
Meanwhile, they monetized the game by selling in-game items like character and weapon skins or dance moves.
In a very short time, they acquired a huge fan base and created their own celebrity streamers. The rest is history.
Takeaway: Acquisition is often an overrated aspect of marketing. In growth marketing, it's equally important to keep your current customers happy and transform them into your fans. (Focus on retention)

Crimibox

Crimibox is an online interactive detective game that lets you become a Sherlock of your case. We prepared a FB chatbot quiz themed "Which detective is hidden inside".
The assumption: If they are interested in knowing which kind of detective they are, they are potentially also interested in solving a murder case.
Crimibox asked several questions in a chatbot and helped them find out their inner detective. At the end of the quiz, they offer them to solve a murder case and direct them to the crime scene. This scene was Kickstarter.
Crimibox increased its subscriber number from 2K to 10K in 15 days and successfully launched on Kickstarter!
Why did it work?

It was super targeted.
People always fall for personality quizzes

12. Shazam
What do you do when you Shazam a song?
You try to suck up all sound from the music and Shazam does something quite ingenious at that moment. It encourages you to hold your phone up to speakers.
And this move gets everyone curious like "Why the hell is she lifting her phone to the speakers?". So yes, this is nothing but a word-of-mouth marketing strategy at its best.
It's not possible to measure the analytics or conversion rate but over 1 billion downloads say something.

Uber

How could a brand single-handedly take down the traditional taxi business? By knowing the enemy and the customer.
Hailing a cab after a night out is a pain in the ass, likewise in bad weather conditions. Uber knew that, and at the beginning, they focused on these key events.
They also picked a subtle fight with yellow cabs by highlighting the areas where Uber excels like; easy payment, lower prices and no more taxi-hailing.
People that were using the service were coming back, so they offered a $20 free ride to the new users to lure them in. After that, things went very fast, now we look at taxis like they're an endangered animal.
Takeaway: There is always room to fit in with your product and outsmart the competition. Understand your competitors, customers and the environment to come up with smart tactics.
14. Hotmail
Hotmail's growth hacking strategy is super simple and many companies like Apple copy-pasted it.
Hotmail placed a default signature line to every outgoing email and invited receivers to create a free account. Afterward, Apple and others used the same e-mail marketing strategy to spread awareness and grow their customer base.
15. Hubspot
Hubspot created a free tool that measures your site's performance by grading key factors like SEO, mobile performance and so on. Then it gives you tips to optimize your site.
People shared this tool with each other, it got many backlinks and quite a lot of attention on social media platforms as well.
No surprise, Hubspot grew its email list and grew to 15.000 users with the help of this one tool.
Takeaway: Many brands create little add-ons, apps and tools that solve a problem for their target audience. Afterward, they launch it on platforms like Product Hunt to get free exposure.
16. Airbnb
Airbnb leeched its competitor Craigslist's blood and used them as a distribution channel for a long time.
Their growth hacking strategy consisted of two parts.
One
They encourage their audience to cross-post their listing on Craigslist with a link back to their Airbnb profile. This way, hosts increased their chance to get rented and Airbnb got new users.
Eventually, it got tons of free traffic and generated thousands of users.
Two
Next, they contacted existing Craigslist hosts and asked them to sign up on Airbnb.
These two strategies helped them to grow their customer base and traffic without spending a dime.
It worked because it was a win-win.
Another one from Airbnb
You know how important the pictures are when it comes to renting or buying a house. The founders of Airbnb knew this too.
To grow bigger, they started to photograph their hosts' apartments. After the platform grew big enough, they hired an army of pro photographers to make their customers happy. And make some more $.
Takeaways:
Your target audience is already hanging out somewhere on the internet, find them and think of new ways to transform them into your customers. Don't expect value if you don't provide value.
17. Dollar Shave Club
Picking a fight with a strong argument is a deadly growth hacking strategy. Dollar Shave Club used video marketing to declare war to razor industry giants by asking these simple questions:
- Do you like spending $20 a month on a brand named razor?
- Do you think your razor needs a vibrating handle and flashlight?
And Mike, the founder, gives the solution to his audience in this witty video.
https://www.youtube.com/watch?v=ZUG9qYTJMsI&t=1s
The video went viral and got 26M views. Please watch if you're not one of the 26M people.
Takeaway: Think of a problem in your industry and, use content marketing, show how your product could solve this issue. Especially video marketing is an effective way to show your brand personality and deliver your message.
You can learn everything you need to start with video marketing by reading this eBook:
18. Dropbox
Dropbox is known for its creative onboarding process and referral program.
The marketing strategy is quite simple. The product itself offers storage space in the cloud and they reward people with more space by gamifying the onboarding process.
Just like in the story Hansel & Gretel, they embellish this hard process by offering little treats. And the main course was their referral program where they offered 500MB free extra storage.
It works like this. You refer Dropbox to a friend, she signs up and you both get 500MB extra storage. 1 stone, 2 birds.
So the cost of customer acquisition for Dropbox is 500MB. This is definitely one of the nastiest growth hacking techniques.
Takeaway: One, If you can give extra value, you can make the onboarding process fun and rewarding for your users. Two, design a double-sided referral program. Offer something to the referrer and the referee.

Rant mode ON.
So I just spent the last 3 hours or so and over 26mil chips on a 20k/40k blinds table. I've won 5, maybe 6 hands all together. After choosing not to bet on a few weak hands and ending up having 3 of a kind on the flop, I decided to stay low and watch the game. Every time I called someone else's bet I ended up losing. Every time I got a good hand like 3 of a kind or a straight, and even a full house, I ended up losing to a stronger hand. And whenever I folded, I ended up the winner-would-be, and others took the winnings with weak hands. All this was even more suspicious when I realized there were people with generic zynga-style avatars playing at the table. I've tried interacting with all of them through chat but got no response whatsoever, even to a normal Hi or asking where they're from. Nothing, complete silence. I've also noticed they rarely lost bets. Now, I've heard rumors about zynga bots ages ago, but nobody ever had any actual proof so I took it with a grain of salt. I wasn't a big time player anyway, I just played occasionally when bored. But these last few weeks made me reconsider those rumors and change my opinion. Over the years people have accused zynga of various things and I've noticed that zynga never really tried to answer any of the accusations made against them, even some serious ones regarding purchasing whatever they sold through the game. I've seen people complain about their chips or gold not being given even though the money was deducted from their cards. Nobody ever rectified any of those things and people just quit playing. This is what zynga relies on. They're a scam company and now I am certain of it. I will delete their crap app and never again play their shitty poker game, and share my experiences with everyone I know who play that crap. And if anyone involved in zynga ever reads this - I hope any and every single one of you responsible for scamming players ends up bankrupt and homeless. FUCK YOU.
Rant mode OFF.

Lets start off with some truth: our relationship has been on the rocks for a long time now. To be frank a good number of the players feel like they are being ignored, and that your being exploitive. We have had meetings, we have yelled, we have boycotted and yet your hell bent on staying the course that your on.
This is a mistake.
You are a company that once called itself “little Zynga” - they had faith that their marketing efforts would always be able to replenish the customers that they burnt out, burnt through. The problem is that customer acquisition without retention isn’t a way to build a sustainable business, or brand. More importantly the pool of players in the “giant robots” genre isn’t nearly as deep as you might think. Those that enjoy the genre most are fickle, and will be loyal to a fault.
These are the people who can talk about war robots in the same breath as battle tech, mech warrior and Armored core. These are the players who are abandoning your game - the love is gone because the trust is gone.
I don’t know if the choice to isolate yourself from your customers was a willful one - but from the outside looking in it sure looks like you ignore us intentionally. You only seem to show your face in public when people praise you on the few social media platforms that you participate in. We only get a direct response from you when you slip up and let us know that we don’t matter. The pattern is very apparent. You say “however simple human psychology fact - it is more likely for someone to go out there and complain than praise” and we get a player meeting. We protest and you say “how dare you”, and we then get “we hear you”. You slip up and tell us that tanking isn’t really tanking and then you give us a FORM to fill out -
Lets look back on that player meeting - we told you that you were making WR feel like a job. A year on you gave us paper work to fill out as an appeasement strategy.
Lets look at the pattern: You screw up, we complain, you say your going to address it and we buy into it. Or you give us half measures that you later take away. Fundamentally though you never really address the issues, things never really get better.
It took me a long time to figure out why. Not only do you not listen to us, you don’t really use your own game. If the level of play in your last live stream is any indication, you really should spend some quality time with your product. Again, much like Zynga you embraced being data driven but fell into the classic data driven trap because - "If you do not know how to ask the right question, you discover nothing.” It wasn’t just the live stream that made this clear - it is a LOT of things.
The way you keep buffing molots screams “I never used them” because they weren’t really under powered 2 buffs back - your hell bent on turning the damage knob and you forgot that their big issue is ‘cycle time’. More Power.
Lets look at how players are ranked: More Power
Lets look at how clans are ranked: More Power
Lets look at why tanking is a problem: Power
Lets look at why people hate MM: Power imbalance
How is gold distributed post match: Power
Lets ask a champ why they don’t play KOTH: Because wining helps my league score, but not my activity, not my clan rank — it fails because everything else in your system is about power.
Lets look at how leagues work: You have a power sorting algorithm. You tried winner take all and it failed — and what your left with could find the fattest war robots player if you replaced damage with a scale.
But it isn’t the only issue. War robots used to be about choice - what to purchase, how to fit your bot, what league to play in. You went and took all of that away, you gave us components, and gambling, you made MM a crap shoot. In an impressive move you managed to turn GAME MODES into a lottery. It is as impressive as it is sad that you managed to turn something that might have been an enhancement into something that alienates your players. To quote Paps from the forums:
"Yeah, oddly enough...I tend to not play at all when I can't use my own time as I see fit.
If I wanted to play poker, but every time I went to the casino the only available game was roulette, I'd be just as likely to leave without spending anything as stay and waste my time and/or money doing something I have minimal interest in. Thanks but no thanks."
This was an open letter, and to the players as well.
We need to get behind a simple unified message - one that every one can pick up and get behind, one that is (for a change) demanding a positive change rather than complaining about what has passed. Skill and choice not power and chance. This isn’t about your pet issue - it is about ALL the systemic issues.
Skill and choice… it is a dead simple message that every blogger and youtube who cares about the game, can repeat, and amplify. Those that don’t want to beat the drum of skill and choice, well stop reading, unsubscribe and tell them WHY.
If you are producing a blog or WR videos then you clearly have enough passion to invest in the game, maybe you even love it at some level. Well if you don’t get up and fight FOR it then it will die - maybe not tomorrow but sooner than you think - Skill and Choice is a drum you can beat, it is a positive message you can send.
Just keep repeating the message Skill and Choice not Power and Chance till the fixes are LIVE.

After approximately 3 months playing on this very well known gambling hosts online poker website "runebet.com" cashing in and out billions of gold and amassing quite a large amount of profit as a semi professional poker player; (probably somewhere in the region of 15-20b)
(https://www.pocketfives.com/profiles/Benjicleo/) (https://www.sharkscope.com/#Player-Statistics//networks/PokerStars/players/benjicleo)
I referred the website to my irl best friend who also plays poker professionally. Now as online poker has recently been banned in Australia this seemed like a good opportunity to play poker for something that was actually worth more than playchips on zynga or facebook. the games where soft, the cashout process was decent (although at times it did take a while) and the software was decent.
During a small session this morning i was booted offline mid hand and to my surprise had recieved an IP ban! i private messaged the site owner who proceeded to tell me that me and my irl friends account had been playing from the same IP address and been colluding, now not only is this impossible because you cannot log into two accounts at the same time, but when i had logged out of my account in the past to try and transfer gold from account to account it wont even allow me to LOG IN for 30-60 minutes due to using a different account from the same IP address let alone have them both logged in at the same time to use together.
I asked the site owner what proof he had of this accused cheating as this was an absurd accusation to make about somebody who has been a poker player for years and plays 5+ times a week at the casino in sydney, tracking sessions and is a long term winning player that i would need to cheat to win runescape gold. The proof i was sent was a screenshot of me and my friend playing at the same table from DIFFERENT houses. Is this against the rules? ofcourse not! games rarely ran higher than $100 so when one did run i would call up my friend and tell him there was action at $200 or $400 tables and we would both play. I won pots from him, he won pots from me i made tight folds to him and he made tight folds to me.
I often used his account when the cashier had no stock to cash out (which was very often) and a good game was running and i was out of funds on my account, This also is not against runebets rules or TOS. Let me be clear when i say i have NEVER used both accounts at once nor have we ever even played in the same house let alone the same room together. runebet poker is also inaccessible on mobile which rules out the possibility of colluding on mobile while at each others house.
long story the site owner banned my friends account while i was using it with MY 6b osrsgp on it and has blocked me and kicked me from the runebet discord making it unable for me to get in contact with him, i have started taking legal action but am not sure how far it will go as rsgp has no theoretical real world value, I am making this post as a very frequent user of the website and as a warning to those who are thinking of gambling there.
EDIT: games have been rake free for months (rake is a percentage the casino takes from the pots because you play against other players and not the house, this is where their profit comes from) in the last week or so rake has been added to the games without warning as i presume the owner was running out of money and that is the real reason he has scammed me as one of the biggest winners on his site, because he is broke.

Blizzard is now all in casual gaming after their true gods, activision saw powerful time sinks like Candy Crush (which they recently acquired) bringing tons of dollars for very little investment. So why would anyone think Hearthstone a game that you can play on your tablet to be any different? You know a game that Blizzard admits was intended for casual players yet claims to be an Esport. The contradiction comes from Blizzard's marketing attempt of turning a card game heavily relying on chance into some sort of Esport by making comparisons in skill to Poker (a game played in gambling casinos) so they can justify their HS tournaments. Poker really? Why cause they got tournaments in poker at casinos and somehow makes it a competitive game?
Well guess what?
"In 2012, ....in the Journal of Gambling Studies, which argued that poker isn’t the game of skill that many players make it out to be. In the experiment, 300 participants were divided into “expert” versus “non-expert” groups, depending on whether they had an interest in the game or not. Then, they played 60 hands of Texas Hold’em in which the deals were fixed, so that players could get consistently good, bad or neutral hands. In a nutshell, the researchers found that there wasn’t much difference in the final amounts of money that the experts accrued compared with the non-experts, with the implication that skill level didn’t have much effect on the outcome. In other words, they argued, poker is a game of luck."
https://www.theguardian.com/science/head-quarters/2015/jan/14/poker-game-skill-luck-cepheus-bot-program
The article continues explaining that the only part of the game that is not pure luck is the human element, you know like sitting across the table and reading tells, bluffs.... The only part which is nonexistent in online card games and why online card games fail in skill.
You sit watch a screen with no human connection play random predetermined shuffles against your opponent that might as well be a bot.
Moreover, while poker gives all players on the table equal chance of winning because they all draw from the SAME DECK, this game disadvantages each player who is dependant on their collection of cards, hence less refined decks means less chance of winning.
So not only do you have to tackle a coin flip chance but you also lowering your chances by your poor collection.
And how do you improve on your collection? By winning! Contrary to every blizzard statement of just enjoying the game and trying wacky failed decks, to increase your collection, you need to acquire gold, and to acquire gold you need to win or pay real dollars. This where PAY TO GAMBLE comes to play. If you want to increase your chances of winning, you would have to pay for packs which in itself is a gamble since paying DOES NOT GUARANTEE improving your collection. The geniuses at blizzard chose instead of going with a deduction mechanic in opening card packs that are NOT in your collection, you also have to deal with duplicate cards which you have no choice but to dust and lose value in your purchase. Of course they carrot stick you thinking you can do this all for free, but unlikely since it's a non deducing pack mechanic, that would take eons to do so. So how did they rig this one to give the illusion of a challenge, avoid alienating their casual players and not feel like bingo night? By rigging RNG of course. All great theatre at its core is behind curtains.
This is how it works. Lower your winrate, RNG is more forgiving and gives you the right cards at the right time. Win lots of games and RNG goes from neutral to penalizing you while doing reverse to your opponent depending on his win rate. If your MMR rate is 60% and your chance of getting the right card to counter opponents hand would be at 40% each turn, same goes for your RNG cards. While your opponent win rate is at lets say 40%, he gets higher chance of getting right cards around 60%. Right cards means washing your opponent at every turn in face value of your working hand. Simple math here.
If your win rate goes too high. You get opponents with near perfect draws and can pull easy combos while you struggle to get the right draws. As added bonus, MM matches your deck with a hard counter decks so that you reevaluate your deck often. In other terms, buy more packs to get more cards and build new decks to counter the deck which you lost to. It's a vicious cycle of reorganizing decks and Blizzard matching you with exact counter of your deck depending if you won too many games or not. This is a way for Blizzard to balance matches, has nothing to do with skill, it's all giving the illusion of "worthy challenge" since there is no way of gauging skill (there is little to none), it has to match games in a balance of chance between someone who was too lucky, too successful with his deck or too unlucky. This why everything in this game like every other Blizzard game is heavily dependant on servers and little is done on client side. One is security, the other is rigged RNG. This is exactly why there are no stats in this game, Blizzard doesn't want its players to figure out the mechanics of MM and tilting games by controlling RNG. For any professional Esport player, this should have been a red flag from the start.
But the tournie players figured this out by third party stat counters, and this why they rotate their decks to circumvent RNG penalty by guessing what decks they might play against when there are limited amount of players in high ranks. They have that luxury since they have almost or if not all the cards in the game and create the most powerful decks to mitigate RNG and play the hard counters if they feel one deck is being play too much over the other. This is also the reason why cheap aggro decks are so successful. Who cares if the "right" draw is at 40% or 70% when your minions all same stats and you winning by numbers. This is a way of circumventing the RNG penalty and why aggro decks work so well and plague the game.
Examples of extreme RNG manipulation: I get matched against a Murloc Paladin Rush RNG doesn't give any of my clearing spells until turn 6 which means I must lose.
As a control warlock, I have 13 control/clearing cards. Pure RNG would have given at least 1 by then if I am life tapping and getting my free draw per turn... right? What the mathematical probability of that? Should I go buy a lottery ticket? Priests who always steal the right cards at the right time. Just last game mindgame's my deathwing at turn 4. In all of my cards, RNG chose the most powerful? On top of being miraculously an aggro priest which is super rare. Of course once you lose several games, RNG goes back to 50% then you become "competitive" again and you once again got flip coin chance of winning. Sometimes I know when RNG is going to penalize me from my starting hand. If I reshuffle my starting cards at least 1-2 of them will be the same cards I didn't want and I still get it back from reshuffle. These are incredible improbabilities.
Or when I know RNG is in my favor, I guess what my next card going to be correctly. Like when opponent has board full of minions, I get my twisting nether clearing card or some other clearing spell. If he puts a big minion next card is a life siphon counter card.
So don't tell me it's random, it's not. Each draw is being manipulated dependant on what cards each player has and what's on the board and depending on your win rate you get higher or lower chance than the median to draw the right counter. This is why by intent most of the time, the turns are a wash to keep the game interesting. How do they know what counters what? It's just pure math and that side log of card history isn't there for fun, Blizzard collects all the meta and the algos do the rest. We already know MM is not RNG in SC2 and Diablo 3 drops are controlled by input. All this luckily was explained by Diablo devs that they wanted a balance of controlled RNG but not enough to make it too easy to get the items you want. Notice each time using kadala or you missing a rare item, if you gamble for it, the likeliness of that type of drops in game from monster is more often. So for instance if you gambling for a specific ring from kadala, RNG will increase the droprate of rings over others when you kill monsters. Ok we can understand why they want to control RNG in SC2 MM and Diablo drops but why Blizzard doesn't want pure randomness in this game? Pure RNG would mean chaos, which means any randomized deck would have chance to climb to legend without any discrimination on player input or deck building. Which means bot heaven and F2Ps easily can easily breakout to top ranks without paying or much time invested. They definitely don't want this because they want you to buy more decks and frustrate you towards 50% win rate and give casual players equal chance of winning and to make you keep buying more packs and adventures and keep the sunk cost fallacy going. It also helps Blizzard focus less resources on balancing cards since algos will balance matches by draw.
Sunk Cost Fallacy https://en.wikipedia.org/wiki/Escalation_of_commitment
So more time and money you invest, more you become committed even though it would be better off not to invest on a losing bet you keep hoping eventually will pay off. This game preys irrational human behavior to bulk up their profits and hence why so many hate this game and yet keep playing in growing numbers. Oh you just made a netdeck...sorry you still losing, maybe open a few more packs and get the right cards needed... you try those and win a few games, oops sorry again, lose 10 games this time... so now you make another deck open few more packs and keep buying packs that do not guarantee improvement and gamble away your money. It's quite genius that Blizzard circumvented state gambling laws by dressing this elaborate slot machine into a casual card game. Obviously, we can't technically call this gambling because your winnings are virtual goods and not considered as currency in any sort of way. So money goes in and NEVER comes out.
This is just an elaborate slot machine that will never pay off and like they say....the house always wins. I am not saying this is good or bad but the truth must be known. I know conformists will be calling me crazy and tin foil hats and all. Just remember how Google and Facebook profit from your free "experiences" and how creepy some of their services are and how well they know you.
Activision-Blizzard wanted a mobile game when Candy Crush and Zynga crap were huge hits. Knowing that the world was moving to mobile and that casual gaming (lack of skill time sink distractions) were becoming dominant. They opted to create the success of MTG with warcraft lore but like Diablo 3 (which many hated direction and design leader got fired) casual gaming was priority so they made this bingo style card game to make everyone feel they are competitive and skilled and not alienate the casual players, if they had made a game on pure skill and omitted all the RNG, they would have lacked the growth and profits they were targeting.
So once you understand the business side, you can understand why they have set up the game this way and why they have done it before. This is nothing conspiratory, we live in 2016, metadata and algos rule the world. Just look at Wall St HFTs and silicon valley with all the unicorn virtual startups. If anyone still doesn't believe Activision/Blizzard focus will be ALL IN casual mobile gaming. Read this, they just finalized acquisition of Candy Crush company. The latest upcoming changes to HS was admitted to be an effort to make entry into HS even easier of subgrouping their old power creep expansions into Standard and Wild format modes. These are hints of massive change in Blizzard's direction which is dumbing down gaming and welcoming the masses. This is NOT exclusive to Blizzard, almost every gaming company is going down this path. Blizzard was one of the few who delayed it until it was acquired, and now it's time for their fans to decide with their wallets.
http://www.engadget.com/2016/02/23/activision-closes-king-acquisition/
Blizzard employee indirectly admits RNG manipulation for their new overwatch game to favor MMR at 50%
http://us.battle.net/forums/en/overwatch/topic/20742904212#10
Blizzard job section pretty much wants anyone good with aglos and data mining and sharing code among different teams within Blizzard gaming. They even say they want to rehash SIMILAR solutions when appropriate. This is not a company thinking out of the box, it's very clear they want to conform to the masses. "Communicate and collaborate constantly, sharing code, algorithms, research, and ideas to move Blizzard forward. As we work with our teammates towards a superior end result, we keep everybody on the same page, and remain professional, humble, civil and direct throughout. Keep it simple. We code every system with a clear purpose in mind, and we aim to keep them as simple as possible (and no simpler). We don’t create new solutions when appropriate ones already exist."
http://us.blizzard.com/en-us/company/careers/roles/engineering.html
Voting with your wallet is the only way companies listen. I am just trying to make people aware what's going on. As a person at my age with hands that can no longer tolerate high APM, I actually enjoy playing HS, not because I believe there is skill in it, because I find it entertaining and an easy game to waste time on. But make no mistake, just like casino games, HS was built to siphon money off of people who take it seriously and this is why they're baiting you with Esport tournaments and prizes, to make you believe it's very easy to climb the ladder and keep that sunk cost fallacy going.
Disclosure, I never paid to play this game, so I just stick with classic cards 100% F2P, rank 14 this season.

Blizzard is now all in casual gaming after their true gods, activision saw powerful time sinks like Candy Crush (which they recently acquired) bringing tons of dollars for very little investment. So why would anyone think Hearthstone a game that you can play on your tablet to be any different? You know a game that Blizzard admits was intended for casual players yet claims to be an Esport. The contradiction comes from Blizzard's marketing attempt of turning a card game heavily relying on chance into some sort of Esport by making comparisons in skill to Poker (a game played in gambling casinos) to justify their HS tournaments. Well guess what?
"In 2012, ....in the Journal of Gambling Studies, which argued that poker isn’t the game of skill that many players make it out to be. In the experiment, 300 participants were divided into “expert” versus “non-expert” groups, depending on whether they had an interest in the game or not. Then, they played 60 hands of Texas Hold’em in which the deals were fixed, so that players could get consistently good, bad or neutral hands. In a nutshell, the researchers found that there wasn’t much difference in the final amounts of money that the experts accrued compared with the non-experts, with the implication that skill level didn’t have much effect on the outcome. In other words, they argued, poker is a game of luck."
https://www.theguardian.com/science/head-quarters/2015/jan/14/poker-game-skill-luck-cepheus-bot-program
The article continues explaining that the only part of the game that is not pure luck is the human element, you know like sitting across the table and reading tells, bluffs.... Something that is nonexistent in online card games and they fail in similarity. You sit watch a screen with no human connection play random predetermined shuffles against your opponent that might as well be a bot.
Moreover, while poker gives all players on the table equal chance of winning because they all draw from the SAME DECK, this game disadvantages each player who is dependant on their collection of cards, hence less refined decks means less chance of winning.
So not only do you have to tackle a coin flip chance but you also lowering your chances by your poor collection. And how do you improve on your collection? By winning! Contrary to general statements of just enjoying the game and trying wacky failed decks, to increase your collection, you need to acquire gold, and to acquire gold you need to win or pay real dollars. This where PAY TO GAMBLE comes to play. If you want to increase your chances of winning, you would have to pay for packs which in itself is a gamble since paying DOES NOT GUARANTEE improving your collection. The geniuses at blizzard chose instead of going with a deduction mechanic in opening card packs that are NOT in your collection, you also have to deal with duplicate cards which you have no choice but to dust and lose value in your purchase. Of course they carrot stick you thinking you can do this all for free, but unlikely since it's a non deducing pack mechanic, that would take eons to do so. So how did they rig this one to give the illusion of a challenge, avoid alienating their casual players and not feel like bingo night? By tilting RNG of course. All great theatre at its core is behind curtains.
This is how it works. Lower your winrate, RNG is more forgiving and gives you the right cards at the right time. Win lots of games and RNG goes from neutral to penalizing you while doing reverse to your opponent depending on his win rate. If your MMR rate is 60% and your chance of getting the right card to counter opponents hand would be at 40% each turn, same goes for your RNG cards. While your opponent win rate is at lets say 40%, he gets higher chance of getting right cards around 60%. Right cards means washing your opponent at every turn in face value of your working hand. Simple math here. If your win rate goes too high. You get opponents with near perfect draws and can pull easy combos while you struggle to get the right draws.
As added bonus, MM matches your deck with a hard counter decks so that you reevaluate your deck often. In other terms, buy more packs to get more cards and build new decks to counter the deck which you lost to. It's a vicious cycle of reorganizing decks and Blizzard matching you with exact counter of your deck depending if you won too many games or not. This is a way for Blizzard to balance matches and giving the illusion of "worthy challenge" since there is no way of gauging skill or dare I say lack of it, it has to match games in a balance of chance between someone who was too lucky, too successful with his deck or too unlucky. This why everything in this game like every other Blizzard game is heavily dependant on servers and little is done on client side. One is security, the other is balancing.
But professional players figured this out by third party stat counters, and this why they rotate their decks to circumvent RNG penalty by guessing what decks they might play against when there are limited amount of players in high ranks. They have that luxury since they have almost or if not all the cards in the game and create the most powerful decks to mitigate RNG and play the hard counters if they feel one deck is being play too much over the other. This is also the reason why cheap aggro decks are so successful. Who cares if the "right" draw is at 40% or 70% when your minions all same stats and you winning by numbers. This is a way of circumventing the RNG penalty and why aggro decks work so well and plague the game.
We already incredible work that has been implemented in SC2 to match games perfectly and how Diablo 3 drops are controlled by input. All this luckily was explained by Diablo devs that they wanted a balance of controlled RNG but not enough to make it too easy to get the items you want. Notice each time using kadala or you missing a rare item, if you gamble for it, the likeliness of that type of drops in game from monster is more often. So for instance if you gambling for a specific ring from kadala, RNG will increase the droprate of rings over others when you kill monsters. Ok we can understand why they want to control RNG in SC2 MM and Diablo drops but why Blizzard doesn't want pure randomness in this game? Pure RNG would mean chaos, which means any randomized deck would have chance to climb to legend without any discrimination on player input or deck building. Which means bot heaven and F2Ps easily can easily breakout to top ranks without paying or much time invested.
They definitely don't want this because they want you to buy more decks and keep you towards 50% win rate and give casual players equal chance of winning and to make you keep buying more packs and adventures and keep the sunk cost fallacy going. It also helps Blizzard focus less resources on balancing cards since algos will balance matches by draw.
Sunk Cost Fallacy https://en.wikipedia.org/wiki/Escalation_of_commitment
So more time and money you invest, more you become committed even though it would be better off not to invest on a losing bet you keep hoping eventually will pay off. This game similar to casinos prey on irrational human behavior to bulk up their profits and major component as to why so many get frustrated by this game and yet keep playing in growing numbers. Oh you just made a recipe deck...sorry you still losing, maybe open a few more packs and get the right cards needed... you try those and win a few games, oops sorry again, lose 10 games this time... so now you make another deck open few more packs and keep buying packs that do not guarantee improvement and gamble away your money. It's quite genius that Blizzard circumvented state gambling laws by dressing this elaborate slot machine into a casual card game. Obviously, we can't technically call this gambling because your winnings are virtual goods and not considered as currency in any sort of way. So money goes in and NEVER comes out. This is just an elaborate slot machine that will never pay off and like they say....the house always wins.
Just remember how Google and Facebook is metadata, aglos and ads. Activision-Blizzard wanted a mobile game when Candy Crush and Zynga crap were huge hits. Knowing that the world was moving to mobile and that casual gaming (lack of skill time sink distractions) were becoming dominant. They opted to create the success of MTG with warcraft lore but like Diablo 3 (which many hated direction and design leader got fired) casual gaming was priority so they made this bingo style card game to make everyone feel they are competitive and skilled and not alienate the casual players. If they had made a game on pure skill like chess and omitted all the RNG, they would have lacked the growth and profits they were targeting. So once you understand the business side, you can understand why they have set up the game this way and why they have done it before. We live in 2016, metadata and algos rule the world. Just look at Wall St HFTs and silicon valley with all the unicorn virtual startups. If anyone still doesn't believe Activision/Blizzard focus will be ALL IN casual mobile gaming. Read this, they just finalized acquisition of Candy Crush company. The latest upcoming changes to HS was admitted to be an effort to make entry into HS even easier of subgrouping their old power creep expansions into Standard and Wild format modes.
These are hints of massive change in Blizzard's direction which is dumbing down gaming and welcoming the masses. This is NOT exclusive to Blizzard, almost every gaming company is going down this path. Blizzard was one of the few who delayed it until it was acquired, and now it's time for their fans to decide with their wallets.
http://www.engadget.com/2016/02/23/activision-closes-king-acquisition/
Blizzard employee indirectly admits RNG manipulation for their new overwatch game to favor MMR at 50% http://us.battle.net/forums/en/overwatch/topic/20742904212#10
Blizzard job section pretty much wants anyone good with algos and data mining and sharing code among different teams within Blizzard gaming. They even say they want to rehash SIMILAR solutions when appropriate, that means sharing algo code among its games.
http://us.blizzard.com/en-us/company/careers/roles/engineering.html
MIT claims random is not possible with conventional computers. http://engineering.mit.edu/ask/can-computer-generate-truly-random-number

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